Creating your Digital Marketing and Action Plan

Brimbank City Council

Understand your customers digital behaviour.

iHarvest Coworking Sunshine

Join us for a jam-packed workshop to create an effective and practical digital marketing and action plan for your business. This workshop will cover creating a customer journey map to tap into the power of your customer's purchasing behaviour, and then use this to zero in on what marketing activities will be most effective and relevant for your business. This is a practical session designed to give participants the power to understand their customer's digital behaviour and the right channel selection, content, and tactics for their business. It will show you how to create a practical approach to your digital marketing and a priority action plan to create an effective marketing plan.We will cover:<ul><li>Introduction to digital behaviour and how to use this to focus on the actions that will work best for your business. </li><li>How to create a customer journey map to identify the best channels, tactics, and content that best fits your business.</li><li>Give you the tools and templates to complete your actionable plan.</li><li>Tips to assist you in executing your plan. </li></ul>BONUS: To help you apply the knowledge from this intensive session, you will also be able to access a range of additional resources, including an actionable worksheet, templates and cheat sheet. This is a hybrid event so please indicate when registering whether you will be attending 'in person' or 'virtually' (zoom). Light refreshments will be provided for 'in person 'attendees.

This workshop will be facilitated by Kirri Romero from <a href="https://www.theonlinefix.com" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">the Online Fix</a>.

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