Creating Effective Digital Content

Hobsons Bay City Council

<P STYLE="margin: 0px; padding: 0px; color: #6f7287; font-family: 'Neue Plak', -apple-system, BlinkMacSystemFont, Roboto, 'Helvetica Neue', Helvetica, Tahoma, Arial, sans-serif; font-size: 15px; letter-spacing: 0.5px;">In the digital world, content is king! Make sure yours is working for your business, your brand and speaking to the customers you want to reach.
<P STYLE="margin: 0px; padding: 10px 0px 0px; color: #6f7287; font-family: 'Neue Plak', -apple-system, BlinkMacSystemFont, Roboto, 'Helvetica Neue', Helvetica, Tahoma, Arial, sans-serif; font-size: 15px; letter-spacing: 0.5px;">Find out how to ensure the way you communicate with your customers online, whether by website, blog or social media, is not only compelling but also aligned to your business goals at this essential small business workshop.
<P STYLE="margin: 0px; padding: 10px 0px 0px; color: #6f7287; font-family: 'Neue Plak', -apple-system, BlinkMacSystemFont, Roboto, 'Helvetica Neue', Helvetica, Tahoma, Arial, sans-serif; font-size: 15px; letter-spacing: 0.5px;">Creating a strong online identity for your business is a vital element of successful modern marketing.
<P STYLE="margin: 0px; padding: 10px 0px 0px; color: #6f7287; font-family: 'Neue Plak', -apple-system, BlinkMacSystemFont, Roboto, 'Helvetica Neue', Helvetica, Tahoma, Arial, sans-serif; font-size: 15px; letter-spacing: 0.5px;">Discover why the most effective content is less about selling and more about listening to your target audience and then responding with the stories they want to hear.
<P STYLE="margin: 0px; padding: 10px 0px 0px; color: #6f7287; font-family: 'Neue Plak', -apple-system, BlinkMacSystemFont, Roboto, 'Helvetica Neue', Helvetica, Tahoma, Arial, sans-serif; font-size: 15px; letter-spacing: 0.5px;">Starting at the basics, learn how to develop, and then apply, a content strategy for all your online communications that speaks directly to your customers’ needs and keeps them coming back for more.
<P STYLE="margin: 0px; padding: 10px 0px 0px; color: #6f7287; font-family: 'Neue Plak', -apple-system, BlinkMacSystemFont, Roboto, 'Helvetica Neue', Helvetica, Tahoma, Arial, sans-serif; font-size: 15px; letter-spacing: 0.5px;">Spanning websites, social media, email marketing and video content, this workshop will arm you with the tools and techniques to stand out, show up in search engines, gain wider reach and boost your online visibility. You will learn how to:
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<LI>Set your tone and style</LI>
<LI>Write digestible customer-focussed content</LI>
<LI>Maximise your exposure in Google with best practice website content, titles and headings</LI>
<LI>Capture the interest of your target audience</LI>
<LI>Choose tools to automate content gathering and research, such as Google Alerts</LI>
<LI>Develop effective headlines across websites, email marketing and social media</LI>
<LI>Source usable images</LI>
<LI>Develop video content, including dos and don’ts.</LI>
</UL>
<P CLASS="Normal10ptGreen" STYLE="margin: 0px; padding: 10px 0px 0px; color: #6f7287; font-family: 'Neue Plak', -apple-system, BlinkMacSystemFont, Roboto, 'Helvetica Neue', Helvetica, Tahoma, Arial, sans-serif; font-size: 15px; letter-spacing: 0.5px;">Strictly limited to 20 places, book now to avoid missing out!
<P CLASS="Normal10ptGreen" STYLE="margin: 0px; padding: 10px 0px 0px; color: #6f7287; font-family: 'Neue Plak', -apple-system, BlinkMacSystemFont, Roboto, 'Helvetica Neue', Helvetica, Tahoma, Arial, sans-serif; font-size: 15px; letter-spacing: 0.5px;"><IMG STYLE="max-width: 100%; display: block; margin-left: auto; margin-right: auto; padding-top: 0px;" ALT="" SRC="https://cdn.evbuc.com/eventlogos/119324335/smallbusinessvictorialogo.png">

Hobsons Bay Civic Centre

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Creating Effective Digital Content

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Creating Effective Digital Content

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