Create Compelling Content with Words2Win

Founded and run by Carol Benton, Words2Win leverages her expertise in business communications across her 30 years in corporate sales, marketing and leadership roles.Carol has an extensive background in written communications; a key driver of her work is the challenge of translating the technical, complex and functional into language that is compelling.

Words2Win

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Create Compelling Content  
Do you struggle to explain the value of what you offer? 
Would you like to win more new clients or repeat business?
Do you stand out as an expert in your field, or are you just one of the crowd?
Do you find it hard to create content that engages your audience? 
If you can’t explain what you do, and how you add value, you’re almost certainly missing out on business opportunity.  
It’s not always easy to communicate your value, but the good news is that you can learn to create content that is clear and compelling.  
In Create Compelling Content, Words2Win takes you on a journey to build your skills, knowledge and confidence in communicating to convert.  
Create Compelling Content is a program of two one-day workshops plus additional one-on-one coaching sessions. We meet face-to-face rather than online so you can learn and workshop with the invaluable feedback of other like-minded business people.  
During the program, you will:  
Develop a message strategy, incorporating all seven elements of great communication.
Learn what makes a message compelling and engaging.
Learn how to speak your customers’ language.
Understand how to build credibility and be seen as the go-to expert in your field.
Create an elevator pitch and a positioning statement.
Learn the structures for creating key communication pieces, such as case studies, with re-usable templates. 
To learn how to build compelling content and truly connect with your customer, join us at Level 1, 245 St Kilda Road, Melbourne on 14th May for part one of the Create Compelling Content program with part two on 21st May.  
Places are strictly limited to 12 per program, to maximise the value for each participant.  
Complete program package is $990 (+GST).   Click <A TITLE="Create Compelling Content" HREF="https://www.words2win.com.au/?p=721&preview=true" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">here</A> for more information or to download course content

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Create Compelling Content with Words2Win

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