Choosing the right social media platform for your business

Choosing the right social media platform for your business

Brisbane City Council invites you to this workshop for a step-by-step guide to using social media to your business' advantage.

By Brisbane City Council

Date and time

Wed, 19 Jun 2024 9:00 AM - 12:00 PM AEST

Location

Suburban Business Hub

16 Aspinall Street Nundah, QLD 4012 Australia

About this event

  • 3 hours

Registration: 9–9.30am

Workshop: 9.30am-12 noon

You’re in business and want to use social media to bring your brand to market.

So...

Which social media platform is the right one for you? How should your content look? Should you use video or photos? How often should you post and is it even working?

You can waste a lot of time, energy and money doing the wrong things before you figure out the right thing to do.

Introducing the 7Ps of Social Media Marketing – a step-by-step guide to building confidence using social media platforms to your business advantage.

In this workshop you will learn how to:

  • plan your approach
  • use the different social media platforms
  • understand metric performance
  • develop your content property
  • determine who are your competitive players
  • build your community presence
  • determine your profitability and pivot!

It’s better to excel on a few platforms than to spread yourself too thin. Focus on the platforms that align most closely with your business objectives and where your audiences are active.

To be prepared for our workshop you will need to have:

  • your laptop
  • ability to access your social media platforms
  • positive energy.

Brisbane City Council, with Your Marketing Machines, is delivering free marketing workshops to support local businesses to grow and thrive.

Workshop facilitator

Andrea Anderson, Chief Ideas Specialist and Founder, Your Marketing Machines

Andrea Anderson is the Chief Ideas Specialist and Founder of Your Marketing Machines. She is a passionate advocate for business entrepreneurship and transforming organisations from good to amazing.

Andrea works with all business entities from start-up to growth and expansion. Fundamentally, the company defines the best fit-for-purpose solution to move from chaos to control. With more than 25 years working within hospitality and tourism, manufacturing, human resources and labour hire, marketing and business services, Andrea believes that there is always a solution for a business.

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