Choosing the Right Marketing Platform for Your Business

Registration and networking: 9–9.30am

Workshop: 9.30-11.30am

Feeling overwhelmed by digital marketing choices? Should you invest in Google Ads, Facebook, Instagram, LinkedIn—or something else? This practical workshop helps small business owners cut through the confusion and make confident decisions about where to spend their marketing budget for maximum impact.

In this interactive session, you will:

• Learn a simple decision-making framework to choose the right platform for your business.
• Understand key differences between major platforms (Meta, Google, LinkedIn, TikTok).
• Discover practical tips to avoid common digital marketing mistakes.
• Explore real-life case studies and success stories from local businesses that achieved growth through online advertising.

Benefits to local businesses:

• Gain clarity on where to focus time and budget online.
• Understand the strengths and limitations of Meta Ads, Google Ads, and LinkedIn—in plain language.
• Walk away with a practical, personalised plan for where to promote your business next.

This workshop is perfect for:

• Small business owners wanting to invest smarter in digital marketing.
• Entrepreneurs seeking clarity on platform choices.
• Anyone ready to improve their online advertising strategy.

Brisbane City Council funds free business workshops delivered by expert providers because we’re committed to helping Brisbane businesses grow and succeed. Registrants must work in a business located in the Brisbane local government area. Unsure your local Council? Find out on the Queensland Electoral Committee website.

This event will be delivered by JR Digital. Look out for further events in the business series.

Workshop facilitator

Jessica Ricketts, Founder and General Manager, JR Digital

Jessica Ricketts is the founder and director of JR Digital, a Brisbane-based agency helping service-based businesses grow through effective online advertising strategies. With more than 15 years of marketing experience, she specialises in creating personalised, data-driven campaigns across platforms like Facebook, Google, and LinkedIn. Recognised through the Lord Mayor’s Women in Business Grant in 2025, she is passionate about empowering business owners to understand and take control of their marketing. Known for her practical teaching style and real-world insights, she’s helped hundreds of businesses improve their online visibility, generate leads, and confidently take control of their marketing.