Chain Social Presents 'Facebook Ads Intensive' @ Jackalope Estate
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Chain Social Presents 'Facebook Ads Intensive' @ Jackalope Estate

Chain Social's sold out Facebook Ads Intensive workshop is BACK! Spend a whole day with one of Australia's top media buyers.

By Chain Social

Date and time

Fri, 14 Jun 2024 9:30 AM - 4:00 PM AEST

Location

Jackalope Estate

166 Balnarring Rd Merricks North, VIC 3926 Australia

Refund Policy

Refunds up to 7 days before event
Eventbrite's fee is nonrefundable.

Agenda

9:30 AM - 9:45 AM

Introduction

Adele Elliott

Shelby Van Zwol


Meet your teachers, Adele and Shelby.

9:45 AM - 10:30 AM

Meta Ads Fundamentals

Adele Elliott


We're breaking down the power of Meta Ads in 2024, and why every e-commerce brand should be investing on the platform for growth. The Meta Ads Fundamentals covers the marketing funnel, pros and cons ...

10:30 AM - 10:45 AM

In Platform Walk Through - Finding Your Benchmarks

Adele Elliott

10:45 AM - 11:00 AM

Morning Tea

11:00 AM - 11:30 AM

Meta Ads Fundamentals - Cont

Shelby Van Zwol


We're breaking down our Meta Ads campaign structure that we use for all of our clients success, followed by discussing which objectives you should use for each stage of the marketing funnel (TOF, MOF...

11:30 AM - 12:00 PM

Setting Budgets

Adele Elliott


We're taking you through how to define your budget based on your goals, competition, your location and overall objectives as well as providing a live walk through with our Meta Ads budget calculator ...

12:00 PM - 1:00 PM

Ads That Convert (Creative Formula) + Live Platform Walkthrough

Adele Elliott

Shelby Van Zwol


Talking through the importance of your creative, how to produce winning creative with our high converting formula that covers the hook - the why - the do. We'll also show you the type of ads you can ...

1:00 PM - 1:30 PM

Gourmet sit-down lunch at Jackalope Estate (included)

1:30 PM - 2:30 PM

Meta's Targeting + Live Platform Walkthrough

Adele Elliott


We're discussing audience types, audience capabilities and audience best practices for each stage of the marketing funnel. We're also discussing the ways in which you can import additional audiences ...

2:30 PM - 3:30 PM

The Importance of Reporting

Adele Elliott

Shelby Van Zwol


All things reporting from the importance, to building a reporting dashboard, Meta's attribution models, the MER%, your key metrics to track and monitor. Additionally we'll do a live walk through of o...

3:30 PM - 4:00 PM

Afternoon Tea + Q&A Time

Adele Elliott

Shelby Van Zwol


Finishing with a delicious gourmet afternoon tea and open Q&A time.

About this event

  • 6 hours 30 minutes

Chain Social's sold-out Career Girl Era masterclass series is back! This time with a six hour intensive workshop dedicated to those who wish to master paid advertising across Meta (Facebook/Instagram).

Whether you're in your career girl era and desire to advance your skillset (perks for your CV), own a start-up and want to tap into Chain's expertise or work in house or freelance and are seeking 2024 strategic insight across the platform and what's performing - this workshop is for you.

DON'T JUST TAKE OUR WORD:

"Honestly this masterclass was more beneficial than my uni degree. SO glad I travelled from Sydney to attend" - Georgia


"Exceed my expectations and was EXACTLY what I was looking for. 100/10!" - Brooke

"Absolutely loved it. I'm shocked at the price for that much value!!" - Ash

"Absolutely mind-blown, I want to attend again!" - Tahlia


WHY ATTEND?
The paid advertising landscape has experienced monumental changes in the past six to twelve months.

This is your chance to tap into the knowledge, expertise and strategic partnership Chain has with Meta to ensure you're at the forefront of the platform and it's life-changing advertising opportunities.

Hands on learning at it's best - join Shelby Van Zwol, Founder of Chain Social alongside Adele Elliot, Digital Team Leader for a six hour practical workshop where you'll learn:

  • Meta Ad fundamentals - covering how to set KPIs and budgets, choose the right objejctives and decide on your context mix.
  • Chain's recommended Meta campaign structure and considerations for different business types.
  • How to tap into audience capabilities on and off platform to drive stronger ROI.
  • Different ad types - from carousel to stories to the audience network and more. What is working best in 2024!
  • Live tutorial to build out your first (or best) campaign on Meta
  • Reporting options - from analytic dashboards to in-platform reporting, attribution models and the marketing efficiency ratio. We're breaking it down!
  • 2024 optimisation hacks from one of ther best media buyers in the country who spends over 10million in ad spend annually, and is responsible for the Meta success across some of the largest beauty, fashion and lifestyle ecommerce brands.

    PLUS :
  • You'll receive invaluable swipe files including Chain's paid ads budget calculator AND funnel structure for future use.
  • A catered morning and afternoon tea, as well as a seated lunch on-site at one of Victoria's most recognised properties, Jackalope Estate.

    Spaces are limited, and will sell out.

    So what are you waiting for? Join us for an immersive full-day learning experience.

    WHAT THEY ARE SAYING:

"Worth every single dollar" - Sophie

"What a jam-packed day filled with incredible information on the world of Meta. Plus I loved networking with the other attendees" - Natalie



Frequently asked questions

What do I need to bring with me?

We recommend you bring a laptop (fully charged) and a bottle of water. Morning, afternoon tea and lunch is all catered. We also provide notebooks and pens for note taking on the day.

Is there WIFI available?

Yes, Jackalope Estate offers complimentary high speed internet to all masterclass attendees.

Is this suitable for a service based business?

Yes, from a theoretical perspective. However all of our examples on the day are geared towards an ecommerce business.

Is this masterclass suitable for beginners?

This masterclass suits anyone from beginner to intermediate. This is not suitable for a paid advertising specialist with over 2 years experience.

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$525.44