Beyond Recovery: Marketing innovation from three leading WA brands

Join us at Fraser’s in Kings Park on Thursday the 12th of November for a very special breakfast panel discussion.

With the help of Revive WA and our event partners, Bonfire have brought together a panel of three leading WA brands (Gage Roads Brewing Company, Brownes Dairy and P&N Bank) who have spent the best part of 2020 trailblazing and innovating their way through a period that has been, and continues to be, a challenging time for many brands.

Many of us are fortunate to live in a place like WA during such turbulent times. Not only are we enjoying freedoms that are the envy of the world, but it’s also given many WA businesses an opportunity to innovate and get back on their feet.

That said, many here in WA are still doing it tough, which is why we have chosen to support the important initiatives of Foodbank. All profits from this event will go to support the vital work they do.

During this unique guru breakfast panel discussion, we’ll hear from the marketing leads driving the creative strategies that have helped these three brands thrive in 2020.

We look forward to seeing you there!

Guest speakers

The panel will be hosted by Gavin Bain, Managing Partner at Wunderman Thompson.

Nicole Ohm | Senior Marketing Manager (Brownes Dairy)

Nicole has FMCG blood running through her veins, having had the pleasure of working on iconic Nestle confectionery brands in the UK, and Lion beer brands here in Australia. A detour to the RAC followed by a few years working on her greatest NPD of all - her two kids - saw her return to her roots when she joined the Brownes Dairy team in Perth to head up the marketing department in 2017.

Rebecca Lauchlan | Brand Lead (Gage Roads Brewing Co.)

Rebecca Lauchlan is an experienced brand and trade marketer with over 16 years of experience in category, trade marketing and brand roles in the FMCG space. Driven by a passion for innovation and collaborative partnerships she loves building brands that deliver great consumer experiences and category growth. After breaking new ground at Colgate Palmolive, Hydralyte, Carlton & United Breweries and is now living her best life back home in WA as Brand Lead at Gage Roads Brewing Co. She holds a Bachelor of Commerce Majoring in Marketing and Advertising and is completing her Masters in International Business and Entrepreneurship – fortunately squeezing in a trip to Silicone Valley just before COVID struck. On the weekends, you can find Bec at the dog park, brunching by the beach or cooking up a feast in the kitchen.

Anna Pearce | General Manager (P&N Bank)

Anna has more than 25 years’ experience in senior and executive leadership roles within the financial services industry, joining WA’s customer-owned P&N Bank in 1996.

With strong general management skills, Anna has experience in retail sales and service, operations, brand strategy, digital sales and service, marketing, corporate affairs, project management, product development and risk, with a proven track record leading large strategic and customer facing-teams.

As General Manager P&N Bank, Anna leads a team of 150+ including the branch network, contact centre, mobile lending team, broker division, digital channels and brand & marketing.

Special thanks to our event partners: