Asialink Business, in collaboration with the City of Sydney, are delighted to present the Asia Business Events Series. These events aim to engage Sydney based SMEs and equip them with the knowledge, capabilities and confidence to explore business opportunities in Asia; with the goal of supporting economic recovery and future growth plans. Sydney SME’s will have the opportunity to participate in interactive online events and gain guidance and advice from industry experts.

Capitalising on e-commerce opportunities in Southeast Asia

In the first quarter of 2020 alone, Australia saw growth in online purchases of up to 41 per cent. The global shift towards e-Commerce, spurred by COVID-19, has changed the way people buy goods and has unlocked a new demographic of e-commerce users. Our projection is that these changes here to stay.

Southeast Asia’s consumers are transforming and understanding changes the in way they consume, adopt digital technology and spend their money is critical. Increased levels of disposable income, connectivity and exposure to online services are driving this transformation. Sydney retailers considering e-commerce opportunities in Southeast Asia will need to develop a sophisticated understanding of the region and the e-commerce ecosystem, in order to tap into this growing consumer base.

This facilitated workshop will provide Sydney retailers with an understanding of the e-Commerce opportunities in Southeast Asia, which will ultimately support their economic recovery and plans for future growth. Asialink Business will bring together senior representatives of leading global e-commerce enterprises, local businesses and government organisations that are keen to find out how to enter and grow in this exciting and dynamic sector via digital channels.

Key learning outcomes for this online workshop:

• Overview of e-commerce in Southeast Asian markets including FTA landscape
• Awareness of the e-commerce models available & platforms in South East Asia
• Understanding of supply chain models for e-commerce
• Awareness of the marketing elements when using e-commerce
• Understanding high-level risks when using e-commerce
• Ability to leverage diaspora communities to support business and opportunities in e-commerce

Our expert panelists are:

• Karen Surmon, Trade Commissioner in Bangkok, Austrade
• Boyd Whalan, Head of Cross Border Commerce, Bukalapak
• David Leevers, Export Manager, Bubs Australia
• Francisco Widjojo, Managing Partner, Arkblu Capital

This event will be moderated by Shiraz Engineer, Associate Director Strategy and Capability, Asialink Business and opening remarks from Councillor Kok, City of Sydney. Further speakers to be announced.

__________

Focus audience

This online event will be tailored towards Sydney based aspiring, emerging, and established exporters in the Retail sector, a priority sector for the City of Sydney.

This may include businesses from sectors including but not limited to food and beverage, fashion, health and wellness products and homewares.

__________

In partnership with: