Built On Behaviour Bootcamp

Hardhat & Mi-3

A short course in how to use Behavioural Science to write more compelling copy, create more effective campaigns and achieve  better results

* please note this is a recurring event including four sessions across two weeks, purchase of ticket allows access to all sessions Brought to you by <a href="https://www.mi-3.com.au/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Mi3 </a>and creative agency <a href="https://hardhat.com.au/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Hardhat</a>. What&#x27;s Behavioural Science we hear you ask? The short answer is that it&#x27;s the study of human decision making. It recognises that people rely on mental shortcuts or heuristics, rather than weighing up every option for each of the thousands of decisions they make each day. While these shortcuts help us make faster decisions, they are also subject to biases, meaning we don&#x27;t always pick the obvious, rational or most logical option. By training our brains to understand these biases, we can strengthen our marketing and build messaging, products and services around them. In each of the four sessions, Hardhat cofounder Dan Monheit will deep dive into three heuristics, exploring the foundational research, real-world examples and key takeaways for each.After the two weeks, you&#x27;ll have mastered 12 key heuristics to accelerate your brand&#x27;s growth in 2021.This ticket grants you access to all virtual sessions (webinar link to be shared prior)- 30th November 12:00pm - 12:45pm- 2nd December 12:00pm - 12:45pm- 7th December 12:00pm - 12:45pm- 9th December 12:00pm - 12:45pm

Built On Behaviour Bootcamp

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Built On Behaviour Bootcamp

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