Build Your Personal Brand

Western Sydney University Launch Pad plays a pivotal role in transforming the regional economy towards an innovation-driven future. The Launch Pad is a Technology Business Incubator, providing a supportive eco-system for early-stage businesses in the Western Sydney region.

Launch Pad, Western Sydney University

Learn how you can craft a strong and authentic personal brand that will boost you, your company, and your career!

Bankstown City Campus, Western Sydney University

<h3>Learn how you can craft a strong and authentic personal brand that will boost you, your company, and your career!</h3><p><br></p><p>Amazon’s founder Jeff Bezos famously said that branding is “what people say about you when you’re not in the room.” Many of us associate the concept of a carefully considered brand with a company but in an age of online influence where we ourselves are the product, personal branding has become ever more essential to overall professional success.</p><p>Crafting a strong and authentic personal brand is the key to differentiate yourself, secure more job interviews and being considered for more work promotions. It can give the people around you a memorable sense of who you are and why they should work or invest in you, even when you’re not in the room.</p><p>In this free training workshop, you will learn why having a personal brand is important, practical tips and advice on how to build your own niche and learn how to brand yourself to boost your company and career.</p><p>We encourage as many women and multicultural people (men and women) to attend, as this workshop is designed specifically for these communities and for students, but everyone is welcome to attend!</p>

<h2>Event Details </h2><ul><li>5:30-6pm: Doors open with food and drinks  </li><li>6-7pm: Training workshop  </li><li>7-7:30pm: Networking  </li></ul>

<h2>About the Speaker</h2><p>Lucy Lin is the Entrepreneur in Residence for the Women &amp; Multicultural Program at Western Sydney University, Launch Pad. She is passionate about inclusive innovation and empowering more diverse founders with knowledge and skills to enter their entrepreneurial journey. She is also the host of the Emerging Tech Unpacked podcast that demystifies emerging technologies and features incredible women in STEM leadership. A strategic marketing expert, Lucy has spent the past 20 years driving change and scaling growth for startups, universities, and corporations. A global citizen and female founder of Forestlyn, she has lived and worked in 5 countries (Australia, Japan, Canada, Taiwan &amp; the UK) and champions diversity and inclusion in everything she does.</p>

<h2>About Launch Pad </h2><p>Western Sydney University’s Launch Pad is a Tech Startup Incubator operating since 2015. Launch Pad was established to enable the growth of a startup community in Western Sydney and drive the development of a sophisticated innovation ecosystem for the region.</p>

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