Build your first digital product

You've watched everyone else do it. Now it's time for you to build it for yourself.

If you’ve been thinking about selling a digital product but don’t want to waste months building the wrong thing, this masterclass is for you.

In this session, you’ll learn how to build your first digital product the smart way. Starting from zero. No audience, no fancy tools, no guessing what might sell. This is a practical walkthrough of what actually works, based on hard lessons learned the long way around.

We’ll unpack why copying trending products rarely leads to meaningful income, and how to flip your thinking from “what should I make?” to “what problem am I solving?” You’ll learn how to identify a clear customer, have simple conversations that shape your product idea, and design offers people actually want to buy.

You’ll also learn how to structure a simple product ladder so your offers make sense together, how to pre-sell before you build to avoid working for free, and how to use early buyers to improve your product and build trust fast.

Finally, we’ll cover why relying on platforms and algorithms keeps you stuck, and how to start building your own audience so future product launches aren’t a gamble.

You’ll walk away with:

• A clear digital product idea based on real problems
• A simple product ladder you can map in under an hour
• A pre-selling approach that validates before you build
• A realistic path to selling without chasing trends or algorithms

This is not a get-rich-quick session. It’s a grounded, honest masterclass for people who want to build something that actually sells and keeps selling.

This workshop is presented by Dante St James, Entrepreneur in Residence at Darwin Innovation Hub.