Brisbane Breakfast Club - Marketing

Focusing on an industry specific topic that relate to business essentials.

Join us for our upcoming Breakfast Club – Marketing series, where Jessica Gordon from Gordon Digital and Jon Mailer from PROTRADE United will walk you through the journey from finding a lead to signing a contract.

Marketing is often viewed as a drain on profits, but when done right, it’s a powerful lever for growth in your business. Jessica Gordon will break down how to stop treating marketing as an overhead and start seeing it as a high-performance investment.

What will be discussed:

• Calculate your Cost Per Lead (CPL) and ROI without the confusing jargon
• Identify what a healthy benchmarks actually look like for your business
• Use data to make smarter decisions about your growth and cash flow.

Of course, getting the lead is only the first step. You can’t afford to let that investment go cold once the quote is sent. As many builders know, the real win happens in the follow-up.

Jon Mailer will show you how to:

• Streamline your follow-up process so you stay top-of-mind without being pushy
• Build professional proposals that make you the obvious choice, even if you aren’t the cheapest
• Use smart automation to handle your follow-ups while you’re busy on-site.

Don't miss this chance to refine your system and start working smarter, not harder.

Jessica Gordon

Founder & Managing Director | Gordon Digital

Jessica is the founder and Managing Director of Gordon Digital, a Brisbane-based agency she established in 2015 to provide builders and trades with the marketing support they actually need: strategic clarity, honest advice, and results that genuinely move the needle.

Jessica is passionate about transparent reporting and will show you how to shift your mindset from seeing marketing as an overhead to viewing it as a powerful investment for growth. When she isn't helping builders find their ideal clients, Jessica is focused on delivering the data-driven insights that allow business owners to make smarter decisions about their cash flow and future.

Jon Mailer

Founder & CEO | PROTRADE United

Jon Mailer is the founder and CEO of PROTRADE United, a business advisory company dedicated to developing industry leaders in the trade and construction sector across Australia and New Zealand. For over a decade, Jon and his team have helped thousands of business owners make the critical shift from hands-on sole trader to strategic leader. He is known for challenging the status quo and providing the practical tools builders need to create scalable, profitable businesses that no longer depend entirely on the owner to function.

Jon focuses on blending commercial insight with smart systems, showing you how to lift your standards and turn a simple quote into a confirmed contract.