Brand Storytelling in Hospitality: A Workshop

Learn how to craft unforgettable stories that make your hospitality brand stand out and connect with guests on a whole new level.

Brand Storytelling in Hospitality: A Workshop

Every hospitality brand has a story. This event is about telling it well.

Hosted at To Be Frank in Collingwood, the morning brings together practitioners from design and hospitality to discuss what it actually takes to build something people connect with.

Mathilde Delatte of Belleville Studio led To Be Frank's rebrand. She joins co-founder Lauren Parsons to trace the process of translating values into a tangible experience and visual identity.

Ania Benhamadouche of Bistrot Media brings the marketing perspective: practical, strategic and grounded in the realities of the hospitality industry.
Attendees will examine their own narratives through guided exercises, leaving with practical tools to apply directly to their work. The morning closes with an open Q&A, coffee and a special Design Week pastry from To Be Frank.

Moderated by Simon Winkler of Good Question.