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BRAND POWER STRATEGY WORKSHOP

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Location

50 Holt Street

Surry Hills

Sydney, NSW 2010

Australia

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Refund Policy

Refund Policy

Refunds up to 30 days before event

Event description

Description

Do you want to know how to work towards building greater brand value and bigger results? Start by basing every single strategic business decision on both the brand’s long-term vision and the strategy around the future growth of the business, and you’ll get it right.

In today’s market, brand is king. Regardless of the nature and size of your organisation, it’s important to invest in building a strong brand to define your niche in the marketplace, build a unique platform to show your business in a different light and help you stand out from the crowd.

I have taken both medium to large size companies through this very same process, the value has been enormous, giving companies the confidence to forge their unique perspective and stand out. Through these workshops I have explored brand positioning and market segment for new and innovative products and services, so whether a large or small business, traditional or innovative, this workshop will help you develop a greater understanding and build the foundations of your brand.

By answering the most important questions about your brand, audience and competitive landscape, you can then build on this to drive product development, customer acquisition, employee engagement and strategic partnerships.

What is covered in the workshop:

  • Understand what your brand really means
  • Insight into the characteristics of brands of the future
  • Run a SWOT analysis and the 5 Phases to brand positioning (market segment)
  • Fine tune your Target Market
  • Uncover your point of difference
  • Be aware of your brand perception – colour, imagery, voice, distinguish the attributes that align with your brand and archetype
  • How to look impressive and stand out
  • Create a list of Core Values for your business, Vision and Mission Statement – Brand Promise
  • How to provide proof of how good you are to your audience and industry – Discuss avenues
  • Step into the customer decision making process – track the customers journey and how to enhance their experience

How will the workshop be structured?

  • This 2-Day workshop will be split into sections, taking you through the process, piece by piece building your brand DNA
  • Exercises have been prepared to take even the least visual person on a creative journey
  • Throughout the 2 days, group activities and collaboration will allow business owners to work together and gain often insightful and valuable feedback
  • Day 1 focuses on discovery and exploration, building an authentic personality that represents your business
  • Day 2 focuses on the tools and assets which communicate your brand to the world and how to enhance the customer experience
  • Each of the 2 days starts at 9am with an outline of the structure and finished at 5pm. Lunch and refreshments are provided

Why do I need a brand and strategy?

  • Your Brand is the Personality of Your Company and what your audience connects with
  • An authentic brand engages with your customers and stands out, making marketing activity much more focussed and successful and in the long term reduces marking spend for greater results
  • The success of a brand is determined by how others perceive it and experience it
  • It’s about how they feel about your product service or business
  • You can project an image, but it’s up to your clients and customers to make the emotional connections. Your brand is not limited to logos, colours and fonts but it’s really about projecting your brand identity to the outside world – Living and breathing the core values of your company.
  • Your brand strategy helps you map out your brand vision – what your brand stands for, who your dream clients are and what’s the best ways to connect with them. Only then, can the visual design be crafted.

Getting Crystal Clear On your Brand Vision allow you to:

  • Be ’on brand’ with your brand at every customer touchpoint
  • Establish your brand positioning and stand out from the competition
  • Get a deeper understanding of what drives and motivates your customers, so you serve them better and turn them into loyal fans
  • Be more confident and natural when delivering your brand message and marketing
  • Attract like-minded clients, suppliers and employees that share your core values
  • Learn what brand archetype your business fits into and why this is important.
  • Learn why you need to understand your brand personality and how this is critical to connect with your audience.
  • Why the brand roadmap is important (what happens when I don't have one?)

Work with me to develop your Brand Strategy, DNA and Customer Perception, setting your Brand on Brand for 2019. Your brand is the most valuable asset in your business and well worth taking the time and effort to work on.

Feel free to call if you have any questions:

  • P:0410 590 737
  • E: susan@livinglines.com.au

DIRECTIONS

Straight in the front entrance at 50 Holt Street, walk toward the back of the ground floor.

Take the lift or stairway to 2nd Floor, and you can see the room as you enter the landing.

NB Doors to the building close at 6.30 pm


PARKING

There's lots of parking available on the streets in the area and a Secure parking station on Holt Street. The street parking varies from 1 - 2 hours and later extends to 4 hrs, so drive around to find the best parking that suits you. We will have a break if you need to put money in the meter during the workshop.

TRAIN: 500m / 7 minute walk from Central Station


Brand Vision

You’ll walk away with a deeper understanding of your customers, your brand personality and brand archetype and a roadmap of what your brand stands for – a true vision for your brand for 2019.

I look forward to seeing you at the workshop.

To Your Success,

Susan Jones

Founder and Strategist - Living Lines Branding Agency

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Date and Time

Location

50 Holt Street

Surry Hills

Sydney, NSW 2010

Australia

View Map

Refund Policy

Refunds up to 30 days before event

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