Born Bred Talent TikTok Workshop - Sydney

Born Bred Talent

Born Bred Talent is offering TikTok workshops in Sydney and Melbourne to help explain the ins and outs of Australia's fastest growing app.

The Commons Central

Born Bred Talent is ramping up its TikTok offering by appointing TikToker Thomas Cheung as Head of Strategy and offering free workshops to help brands become acquainted with the short-form video platform.Cheung, who has over 4 million followers on TikTok under the stage name Ricky Chainz, is excited to use his experience to help brands navigate and leverage TikTok in a strategic way, starting with two free workshops in Sydney and Melbourne in November, along with Born Bred Talent Founder, Clare Winterbourn.The Sydney TikTok workshop is on Monday November 11th at The Commons and the Melbourne TikTok workshop is on Thursday November 14th at the QV Building in Melbourne. Each workshop will be broken down into three parts over two hours so attendees walk away with actionable tips and insights that they can apply to their campaigns and marketing strategy. Part 1: Introduction to TikTok <ul><li>What is TikTok and why should brands care </li><li>Case Studies of successful TikTok campaigns </li><li>TikTok and Douyin in China </li><li>Tour of the app and how to use each feature </li></ul>Part 2: Creators Handbook<ul><li>The basics for creating short-form video content for TikTok </li><li>How to leverage trends and challenges in your content </li><li>Original content vs trending content </li><li>Using cognitive dissonance to go viral </li><li>Developing winning video formats </li></ul>Part 3: Creating and optimising TikTok account <ul><li>Importance of using influencers to boost engagement and leverage their followers </li><li>Hands-on exercises to help you create and optimise your TikTok account </li><li>Writing exercises to brainstorm ideas, plan our your strategy and develop a content calendar </li></ul>The workshops are free to attend for all brands, agencies and marketer and will go from 3pm to 5pm, followed by networking and drinks.

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