Online/Virtual Workshop - East Gippsland Digital Confidence Program

Running a small business in regional Victoria is no easy feat. The vast distances, limited resources, and ever-evolving digital landscape can make it feel like you're constantly playing catch-up. Are you struggling to keep your website updated? Feeling unsure about how to leverage social media effectively? You're not alone. Many small business owners find themselves navigating the digital world with a mix of uncertainty and outright fear!

This program, delivered in collaboration with GippsTech & East Gippsland Shire Council, recognises this challenge. We understand that building digital confidence is key to unlocking your business's full potential. That's why we offer a tailored digital roadmap and practical solutions that address your unique needs and concerns.

Program Highlights:

1. Delivered by GippsTech, a locally-grown digital agency and social enterprise helping regional businesses get the most out of their technology.
2. Gather practical value while connecting with local businesses owners
3. Gain exclusive access to our FREE Digital Health Check to assess your digital maturity and identify areas for improvement. You will then receive a personalised report with observations and recommendations tailored to your specific business needs.
4. Receive up to 3x FREE Business Mentoring Sessions*

*These sessions are limited to the first 50x businesses with priority given to businesses small business owners in bushfire-impacted localities across East Gippsland, with a primary focus on Bendoc, Buchan, Cann River, Mallacoota, Marlo, Omeo, Orbost, and Swifts Creek.

Learning Outcomes & Practical Takeaways:

Digital Marketing

• Digital maturity - assess and map your digital presence and discover new channels for sharing your business with new customers
• Content is key - use digital tools to brainstorm and create digital marketing content more efficiently Craft Engaging Content with AI Tools: Discover practical strategies and tools to create compelling content, even without a website.
• Mastering your digital landscape - leverage social media, email marketing, and other platforms to reach new customers and grow your brand.

Systems & Processes

• Streamline your business process – low-cost solutions to identifying repetitive tasks that can otherwise be automated using technology
• Boost efficiency – move away from spreadsheets and manual processes to more collaborative and effective tools for managing invoicing, entering your customer data or engaging your staff
• ECommerce made simple – increase your online sales, explore dropshipping and other strategies from order through to delivery

Data Management & Risk

• Cloud vs local storage – practical strategies for developing a data management and recovery plan
• Mitigate cyber security risks – understand key cybersecurity threats, account access/login best practices, as well as preventative measures to secure your customer data.
• Business resilience – safeguard your data and prepare for the unexpected, implement data backup, disaster recovery plans and navigate staff training required to mitigate increased risks and ensure business continuity.

This project is jointly funded by the Victorian Government and Commonwealth Government under the Commonwealth-State Disaster Recovery Funding Arrangements.