BOB School Full Program 2016

BOB School was set up to deliver a more in-depth version of the methodology that Linzi Boyd uses when working with a brand, taking it from Idea through to Execution.It was designed to give YOU the opportunity to turn that ‘How To’ process into a reality. It gives you all the tried and tested tools to become famous within your sector. Take away the mystic of how to market your business more effectively and create conversations to get everyone talking, sharing and liking your brand to make you stand out from a crowded market.

Business of Brand School

MEET BOB SCHOOL FOUNDER LINZI BOYD
Based in London, Linzi Boyd is an international speaker, author and global partner of Shirlaws Group. By age 24 she had set up and sold two businesses - her second company, which had seven global distribution channels, was sold to Caterpillar. Her third business, Surgery, became renowned for influencing an industry, championing some of the UK's most well-respected high-street consumer brands known today.
Linzi’s No 1 best seller - ‘Brand Famous: How To Get Everyone Talking About Your Business’ - was awarded ‘Book of the Month’ by the CIM in July 2014, and 2015 ‘Marketing Category’ winner by Small Business Trends in the US. Today, a global partner in Shirlaws Group, she now works in the enterprise space taking business owners on a journey to grow, fund and exit their business.
If you want to ‘meet’ Linzi online, try googling her, and you’ll see she has nailed Google Fame. You’ll also see why fame is important to you and your business, no matter which #famegame space you choose to play in.
AND HER TEAM
She created The Business of Brand School, BOB School, to give YOU the opportunity to turn that ‘How To’ process into a reality. She delivers this program with industry experts in brand, story, and implementation.
WHAT DOES THE JOURNEY LOOK LIKE?
The BOB School Journey has five key elements - #DISCOVER, #CREATE, #CONNECT, #COMMUNICATE, and #EVALUATE.
For more info check out the <A TARGET="_blank" HREF="https://cdn.evbuc.com/eventlogos/17182499/businessofbrandinaustralia-1.pdf" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">BOB SCHOOL PROGRAM BREAKDOWN</A> here, or the <A TARGET="_blank" HREF="http://www.linziboyd.com/bob-school" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">BOB SCHOOL WEBSITE</A> here.
WHY DO THE REST OF THE COURSE?
The simple answer to this is that you are creating an entire brand strategy for you and your business, so far you've only done the Brand DNA which helps you find your voice and enables you and others to understand your key messaging, now you need to build a strategy to get that message out to market.  The first step for this is to understand your own presence on the web and how that fits with your brand, and then we will give you an understanding of the different types of products you could create and how those could open up potential sales channels.
WHEN:
Module 2 - Google Fame and Product: 7th & 8th March and Toolkit: (dates TBC) May 2016 
Module 3 - Channel, Campaign and Evaluate: during w/c 18th July 2016 and 1 date in August 2016
WHERE: Sydney - Dexus Place
COST:  Introductory rate $7,680 plus GST & fees per person (minus Brand DNA already paid $1,295)
 
PAYMENT PLANS:
Option 1 - Pay for a space for the full amount in 1 payment now = $7,680 - $1,295 = $6,385 + GST + eventbrite fees
Option 2 - Pay for a space for the full amount in 4 payments over the next 7 months = $7,023.50  = $1,773.50 (+ GST + fees) paid now, then $1,750 + GST paid in April, June and August
Option 3 - Pay the full amount in monthly payments over the next 7 months = $7,662 = $1,092 (+GST + fees) paid now, then $1,095 + GST paid monthly from March to August
Limited spots available
Have ANY questions about BOB School 2016? Please contact Emma Blok at Shirlaws on 1300 853 772 or <A TARGET="_blank" HREF="mailto:emma.blok@shirlawsgroup.com" REL="nofollow noopener noreferrer">EMAIL</A>, and she or one of her team will contact you shortly.
 
Terms and Conditions Shirlaws liability is limited to the paid registration fees which will be fully refunded if a cancellation of event occurs. Registration cancellation will incur an 80% penalty fee. Non cancellation or attendance will result in full registration fee forfeiture.
Shirlaws abides by the National Principles set out in the Privacy Act 1988 (Cth) as amended. We are committed to resecting your privacy through ensuring the security of your personal information. Please see our website for further Privacy policy information.

Dexus Place

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BOB School Full Program 2016

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