Believe your eyes? Think again! Why you can't afford to ignore deepfakes

Raising the Bar

Learn how AI deepfakes are fooling people in business, politics and everyday life and how you can spot them

Universal Bar

Raising the Bar Perth

Raising the Bar Perth is back on Tuesday 28 October 2025, with 10 free talks at 5 venues. Get your free tickets today and join us for a night of innovation and inspiration!

Talk DescriptionWelcome to a world where seeing is no longer believing! Artificial intelligence technology can now create videos of anyone saying or doing anything, and they look completely real. Imagine a fake video of your company’s CEO announcing bad news that crashes your stock price, or a political candidate appearing to make shocking statements right before an election. I will introduce you to the world of deepfakes that affect businesses, elections and daily life. You’ll discover how the technology works, see examples that will make you question everything you watch online and learn practical ways to protect yourself and your organisation. Whether you’re running a company, serving in government, or just trying to stay informed, your ability to spot these fakes will become a valuable skill. BioTristan Reed is a Lecturer with the Centre of Business Data Analytics, part of the UWA Business School. With a background in software engineering and spatial sciences, his research interests focus on the development of software tools and utilising modelling and analytical techniques to solve real-world problems to improve the world around us. Some applications of this are in the fields of urban planning, transport, allied health and management support. His work contributes to technical reports utilised by policy makers alongside more traditional research outlets.