Behind the scenes: Lessons from comms leaders

Join IABC Victoria and Hope & Glory for an in-person breakfast event to gain practical insights and bold ideas that you can apply in 2026.

Join us for IABC Victoria's first event of 2026!

When Former Lord Mayor of the City of Melbourne, Sally Capp AO, was invited to deliver IABC Victoria's 2025 Deb Ganderton Oration, she brought three of her most trusted communications advisors with her. You told us you wanted to hear more from their experiences and to dig deeper into their lessons learned ‘behind the scenes’, so we've invited them back for a breakfast panel!

Whether you’ve attended last year’s event or not, this FREE event is open to all communication professionals and will include fresh insights and perspectives from comms leaders at the top of their game.

We’re delighted to welcome back:

• Rebecca Skelton, Chief Customer Experience and Communications Officer, City of Melbourne
• Ben Hart, Founder & Managing Director, Fireside Agency (Former Chief of Staff to Former Lord Mayor of the City of Melbourne Sally Capp AO)
• Stephanie Waters, Founder & Director, Mulberry Marketing (Former Communications Advisor to Former Lord Mayor of the City of Melbourne Sally Capp AO)

This session will offer practical insights and bold ideas to help all communication leaders, including:

• how to leverage social media to build a movement
• building a leader's brand and their confidence in finding their voice, and
• implementing big election promises.

This event has limited space, make sure to reserve your seat today.