L ast Minute Productions / Music Studio - Redfern Community Centre & Article One bring you
"BE YOUR OWN BOSS!" a free 8 week Business Skills course for Creatives.
Week 1:
• Introduction - course overview - learning outcomes
• Ice breakers – get to know your fellow students
• Establish previous learning / skill levels - dreams & aspirations
• For graduates of previous courses: give feedback & share experiences w/group
• Explore interests / roles for the upcoming 7 weeks
• Q & A
Week 2 – Getting Down To Business
• Revision of key points week 1 / Q & A
• Business structures – sole trader vs company – pros and cons
• Getting started – apply for an ABN & business name
• Licenses – insurance – copyright vs trademark – legal matters
• Invoicing – bookkeeping / accounting – P&L - tax
• Planning & time management – SMART goals – business plan
• Q & A
• Homework: workshop details for your own business & set goals
Week 3 – You Are Your Brand
• Revision of key points week 2 / Q & A
• Identify your WHY – define your vision / mission – examples
• Know yourself – strengths / weaknesses / passions / skills / core values
• Find your focus / niche / competitive advantage / audience – authenticity – your story
• Brainstorm what your brand should be / plan a DJ set that communicates your brand
• Present your brand / DJ set concept to the class and receive feedback
• Practice time / Q & A
• Homework: Program, rehearse & execute a short DJ mix that represents YOU
Week 4 – Marketing Magic
• Revision of key points week 3 / Q & A
• Marketing basics - strategy vs tactics
• A research-based approach – who is your customer & how can they find you?
• Know your industry / competition / opportunities & the power of networking
• Content marketing – social media – email – SEO – podcasts - print
• Effective marketing collateral – create your own or outsource - resources
• Class exercise: in small groups, choose marketing tactics for our graduation event
• Homework: create a marketing strategy outline for your brand / business.
Week 5:
• Revision of key points week 4 / Q & A
• Presentation of your marketing strategy outline (2min each)
• Intro to Meta Business Suite & Ads Manager
• Create an ad campaign – objective – audiences – track results
• Vote on marketing tactics for graduation event – create collateral – start ad campaign
• Practice time / Q & A
• Homework: execute your marketing strategy / rehearse your ‘branded’ DJ set for our
graduation event
Week 6
• Revision of key points week 5 / Q & A
• Review campaign results – amend / edit / schedule if needed
• 1-on-1 review of your ‘branded’ DJ set
• Practice time / Q & A
• Homework: continue to improve your marketing tactics / perfect your set & record yourself
Week 7
• Review campaign results – amend / edit / schedule if needed
• 1-on-1 review of your ‘branded’ DJ set
• Practice time / Q & A
• Homework: continue to improve your marketing tactics / perfect your set & record yourself
Week 8
• Graduation – execute & manage the event / perform your DJ set
