Basic Instagram and phone photography skills

Basic Instagram and phone photography skills to improve your business’ online presence

This workshop series, developed and presented by Natalie Mendham, Hobart based commercial photographer, will get your tourism business’ Instagram account off to a flying start.

Natalie has worked with many Tasmanian businesses in the food, hospitality, design, fashion and tourism industries. Her work can be seen on her portfolio website and her Instagram page.

This 3-hour workshop will include many take-home tips and inspiration to kick start your business Instagram account, using relevant tourism industry focused examples.

• Why you need to have a business Instagram account

• Your account: An interactive session with a Q&A opportunity to ensure attendees are set up and

• ready to go on Instagram

• Who is your audience?

• How to ‘sell the dream’

• How to be effective with your time

• Types of visual content that your audience will love!

• Instagram best practices

• How to use video to tell your story

• What visual content works best and what to avoid

• Get to know your phone camera’s strengths

• How to take photos of: food, faces, day scenes and night scenes.

• How to create a strong “Instagrammable” image

• Two Key Tips: How you can take the best photos ever!

BREAK (and a chance to take some photos)

• Let’s look your photos!

• Live demonstration of basic editing in Instagram

• How to Boomerang!

• How to engage with your Instagram audience

• How to write a captivating caption

• The difference between @ and #

• What is a #hashtag and how to use them effectively

• Be consistent… persistent… and effective…

• How to use your Instagram for Business insights to grow your audience from here.

IMPORTANT INFORMATION:

- This event is open only to those businesses currently Tourism Accredited or in the process of becoming accredited with TICT.

- Tea, coffee and biscuits will be provided

- There are minimum and maximum numbers set for this event. If there are not enough bookings the event will be cancelled and a refund will be provided.

- There will be no refunds for cancellations or nonattendance.