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Asia-Australia Wine Marketing Summit - Module 4-WCA Wine Marketing Program

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Location

Customs House

31 Alfred Street

Circular Quay

Sydney, NSW 2000

Australia

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Event description
Asia-Australia Wine Marketing Summit (face-to-face) - Module 4-WCA Wine Marketing Program

About this event

Asia-Australia Wine Marketing Summit

Module 4 of the WCA Wine Marketing Program

The aim of the program is to deliver marketing insights and the latest updates on growing Asian markets during 2020-21, leading up to the Summit on 24 June 2021. The program is designed to provide a unique online and face-to-face learning experience for attendees.

It will have a focus on growing Asian markets.

Limited places available – book your place today

**Note: Registration includes all 4 modules (including a ticket to the face-to-face Summit) for the one package price. You receive access to all the recordings from previous modules for the one price.

Summit - 24 June 2021 (face-to-face) in Sydney

Once you register you will receive access to all the content included in the 4 modules.

Event details

Date: 24 June 2021

Time: 9 am - 5pm AEDT

Platform: Zoom

Ticket price: includes Summit ticket (face-to-face event) + online access to Modules 1-3


		Asia-Australia Wine Marketing Summit - Module 4-WCA Wine Marketing Program image

		Asia-Australia Wine Marketing Summit - Module 4-WCA Wine Marketing Program image

Why Attend

This is your opportunity to gain the updates, insights and knowledge from leading industry experts in the wine marketing space focused on Asian markets. By attending this event you will:

  • Gain insights into the latest trends – What do consumers want from Australian wine brands?
  • Walk away with key learnings you can immediately apply back to your role.
  • Attain confidence in your future marketing communications approach to this ever increasing market.
  • Build your network in the marketing space focused on Asian markets.
  • Be informed about current marketing strategies and techniques that are gaining traction.
  • Demystify current perceptions of promoting Australian wine brands in Asia.
  • Learn more about IP protection and the positive moves the Chinese government is making to protect IP.

Who Should Attend

For wine marketers, wineries, brand managers, winery owners and operators, export managers and other roles with a focus on Asia. The program is ideally structured for wine brand’s who are currently in market or wanting to enter these markets to grow their brand presence.

Asian Australia Wine Marketing Summit (face-to-face)

24 June 2021 - Sydney

9-4 pm + Networking Drinks

20+ speakers and experts

INSIGHTS AND TRENDS IN THE WINE MARKETING AND COMMUNICATIONS SPACE 

  • Key Wine Trends in Asia
  • What attracts consumers to the wine category
  • Emerging trends in market

CREATING EXCEPTIONAL CONNECTIONS WITH CONSUMERS

  • Digital Marketing – Social media and Influencers
  • The Culture of Wine in Asian markets: considerations for wine brands
  • Effective Cross-Cultural Communication – Engaging with Consumers
  • What Consumers Demand from Australian Wine Communicators.
  • Case Study – Journey in Asia.
  • Achieving wine export growth in Asia
  • Protecting your IP
  • Panel – Achieving Wine Export Growth

LATEST TECH TRENDS – SHAPING HOW WE COMMUNICATE WITH CONSUMERS

Ecommerce Landscape – Trends and Key Success Factors for Australian Wine Brands

Wine Tourism Trends and Success Factors Attracting Tourists When the Borders Open Up

Stay tuned for announcements of our thought leaders and industry experts to join the program.

Speakers and Panelists

WCA has engaged Smile Marketing to manage the Wine Marketing Program + Summit.  Smile Marketing is calling for:

  • Event Partners
  • Speakers

If you are interested in becoming involved in the Summit, please contact:

Alex Gibbs Smile Marketing Email:  alex.gibbs@smilemarketing.com.au

Program & Summit Structure

Module 1 (online): The State of the Market Update

THE BIGGER PICTURE

10 December 2020

Module 2 (online): Develop your wine brand and gain access to specific Asian markets

MARKET BY MARKET BREAKDOWN

The marketing opportunities in 3-4 growing Asian Markets.

February 2021

Module 3 (online): Develop key marketing skills

3 online roundtables focused on wine marketing hosted by experts

March 2021

• ROUNDTABLE 1: DIGITAL MARKETING

• ROUNDTABLE 2: WHERE TO START

• ROUNDTABLE 3: TECHNOLOGY & ECOMMERCE TRENDS

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Date and time

Location

Customs House

31 Alfred Street

Circular Quay

Sydney, NSW 2000

Australia

View Map

Refund policy

No Refunds

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Organiser Smile Marketing - MARKETING, GROWTH & CUSTOMER EXPERIENCE EXPERTS.

Organiser of Asia-Australia Wine Marketing Summit - Module 4-WCA Wine Marketing Program

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