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Arts Sponsorship Masterclass with Nicole Newman | Sydney
Thu. 23 March 2017, 10:00 am – 5:00 pm AEDT
Sponsorship is an essential source of income in the cultural sector. A global spending crunch and increased competition for funds has prompted arts organisations to explore new models of fundraising and new ways of thinking about partnerships; to become more entrepreneurial in how they communicate their fundraising needs and secure sponsors.
Join us for a masterclass with UK Arts Fundraising and Sponsorship Consultant Nicole Newman as she shares over 20 years of experience working with successful cultural organisations to transform their sponsorship strategies and improve their potential across all areas of commercial income generation.
Who it’s for:
Early to mid-career fundraising, development and partnerships professionals working in small to medium arts organisations will benefit the most from this masterclass.
General managers or similar that perform fundraising, development and partnerships roles will also find this valuable.
What you’ll get:
- A step-by-step guide to securing and maintaining sponsorship partners; creating opportunities that are suited to your organisation and its unique offerings; and addressing the common challenges and pitfalls in developing successful sponsorship strategies
- Insider tips and insight into good practice and methodology
- New confidence and language skills to communicate your sponsorship vision to colleagues, board members and executive staff
- Case studies of successful models in the UK and locally – what makes them work and what you can use.
The masterclass will cover:
Identifying value and packaging sponsorship opportunities
Attracting and securing a sponsor
Creating compelling proposals and pitches
Maintain and building long-term relationships with a sponsor
Sales and commercial communication skills
Leading internal culture change, and getting buy-in from others in your organisation.
About Nicole Newman
Nicole is a Fundraising Director with over 20 years of in-house experience delivering transformational fundraising strategies in major cultural organisations. She recently became a full-time consultant working with clients to create sustainable fundraising programs and improve their potential across all areas of fundraising and commercial income generation.
Her previous roles include Development Director and Project Director at the English National Ballet, establishing their Capital Campaign and project managing their move to a new building in 2018; Development Director at English National Opera and at Somerset House Trust; and Head of Corporate Fundraising at the V&A and at Tate, where she established many of the successful commercial sponsorship strategies that exist today. She regularly teaches and lectures internationally on arts fundraising and brand strategy. She lives in London and is a Trustee of the Gate Theatre in Notting Hill and UP Projects.
How can I contact the organiser with any questions?
Any questions, please contact firstname.lastname@example.org
Is my registration fee or ticket transferrable?
Yes. Please contact email@example.com to organise the ticket transfer.
What's the refund policy?
- If Creative Partnerships Australia cancels or reschedules the workshop you will be provided with a full refund.
- If you notify Creative Partnerships Australia of your inability to attend a workshop at least 10 working days prior to the commencement date, Creative Partnerships Australia will provide you with a full refund, less an administrative fee of $10.
- If you notify Creative Partnerships Australia with less than 10 working days’ notice and we are able to fill your place, Creative Partnerships Australia will provide a 50% refund, less an administrative fee of $10. In the event that we cannot fill your place, no refund will not be provided, unless exceptional circumstances.
- No refunds will be provided for cancellations five or less working days prior to the event
- Places are transferable but Creative Partnerships Australia must be notified of new registrant’s details.