Buying online ads is a challenging task for founders. It's expensive, prone to waste, and results can be elusive. However, for startups aiming to scale, mastering paid advertising is a crucial component of your growth strategy.
Join us for an interactive workshop with Luke Marshall, a seasoned growth marketer with extensive experience across startups, nonprofits, and global brands, as we deep dive into when a paid strategy is right for you. Learn firsthand from a former Facebook and Google specialist about transforming your advertising efforts into a powerful tool for growth.
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What to expect?
The session will be made up of a 45 minute, comprehensive workshop exploring the nuances of paid ads, followed by a 15 minute Q&A session. Luke will dive deep into why it's so easy to burn through budget, what the competitive landscape looks like, and how long you should give it before you start seeing results.
Attendees can expect the session to cover:
- The complexities of paid advertising and understanding its true costs
- How to select channels and learn from competitors
- Strategies to avoid losing money on ads
- How to calculate your Return on Ad Spend (ROAS), Return on Investment (ROI), and Customer Acquisition Cost (CAC)
- Common pitfalls in ad measurement and how to avoid them
- What to focus on pre and post-click
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Why join?
Paid advertising can be a game-changer for your startup if executed correctly. It can also be a ship sinker if attempted without a clear strategy.
Don’t miss the opportunity to gain actionable insights Luke's experience managing advertising strategies for over 500 clients, including some of the world's leading brands.
Join this session to learn what you need to know and gain some things you didn't know you needed.
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Event details
- WHEN: Wednesday 5th June | 12.00-1.00pm AEST
- WHERE: Online via Google Meets
- WHO IS THIS FOR: Founders & entrepreneurs eager to master paid advertising and scale their startups
- WHO IS THIS NOT FOR: Early stage founders without capital to invest in growth
- HOW MUCH: Free for TSN paid members using regular event codes | $10 for community
Meet Luke Marshall, former Facebook and Google growth marketing specialist, and current advisor and coach for founders and startup accelerators. Here's what the community have to say about his awesomeness:
“We were fortunate to work with Luke, it was great to get a fresh pair of eyes on our business and content for attracting new customers. We have seen since implementing his resources an impact on our enquiries increasing by 50% in one month and the average cost per lead via Facebook dropping by 60%" - Maryanne H, Co-founder, Robofit
“Luke is a highly technical, very creative and performance focused digital marketing professional. He's worked in some of the top companies in the world - and has a lot of experience running campaigns for businesses like ourselves.” - Alan C, Co-founder Pozible + Birchal
