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#ANUHDR: Using branding basics to market yourself and your research

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Seminar Room, Building 10T1, ANU

Acton, ACT 2601

Australia

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Using branding basics to market yourself and your research with Anitra Nottingham

The way you present yourself and your research sends messages whether you intend to or not. Branding is simply a strategy for making sure the messages you send are the right ones, to the right people. Whatever your goal: be it finding a job, new collaborators and opportunities, or making a difference in the world, there are simple branding techniques that can help. This presentation will help you identify what’s unique about you as a researcher, who needs to know about you and your research, how they can find you, and once they notice how to make them care. We will cover finding your authentic researcher self and your point of difference and using these to define an editorial voice. You will identify the appropriate social media channel(s) and how to populate them with the right content, as well as basic visual strategies and resources to create professional materials such as resumes and blogs.


By the end of this workshop you will:

• Define your authentic researcher identity and voice

• Create a strategy to find and communicate the appropriate messages to the right audience(s)

• Plan a suite of professional materials to promote yourself and your research


This workshop will be presented by Anitra Nottingham, Online Director of the School of Graphic Design and Digital Media at the Academy of Art University (AAU) San Francisco. She is a graduate of the MADA (Monash University’s Design School) and theUniversity of Melbourne’s Graduate School of Education.

She has been a Senior Book Designer for Oxford University Press, and Penguin Books Australia, as well as Creative Director for a small design studio, and the large software company Intuit (makers of Quickenand Turbo Tax) and has taught graphic design for 13 years.

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Date and Time

Location

Seminar Room, Building 10T1, ANU

Acton, ACT 2601

Australia

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