Analytics for successful websites

Lana Gibson

SEO and analytics can help you to make great websites, and prove just how popular they are. Come along to hear practical tips on how to find out if your website is working, and real case studies of data in action.
 
We'll cover:
<UL>
<LI>understanding user paths to see how people navigate through your content</LI>
<LI>designing products with success measurement in mind to build a data-driven culture</LI>
<LI>communicating results to your design and technical team and how to tackle issues</LI>
<LI>case studies, including quick-wins and not-so-obvious ideas</LI>
<LI>discover what the analytics dashboards can do for you</LI>
</UL>
 
Lana Gibson lanalytics.co.nz 
Lana has worked in digital for more than a decade, and spent half that time using Google Analytics and SEO data to make websites successful. She created a data culture within GOV.UK over three years, and now helps make websites like Te Papa, BNZ and Radio NZ better with insights, dashboards and training.
 
Lana believes that it’s not user stupidity, but design failure that causes people to get frustrated with websites. She enjoys using data-driven design to change that.

Analytics for successful websites

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Analytics for successful websites

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