AFC CURATED at MFW | 18 AUSTRALIAN DESIGNERS. 8 DAYS.

Thanks to Melbourne Fashion Week (MFW), this September you can shop 18 independent labels from across the country, under the one roof for 8 days, marking the biggest AFC Curated event yet!

Come celebrate our local Australian designers, and join us for the official LAUNCH on August 31st with VAEFNO!

The first 200 RSVP's will receive a complimentary glass of Sparkling on arrival.

Our Curated labels will be taking over Swanston Hall in the iconic Melbourne Town Hall, at the heart of the MFW festivities. Here you’ll find the space transformed by local creatives Architecture Architecture and lighting designer Paul Lim of Additive!

Our CEO, David Giles-Kaye will be kicking off the evening at 6.30pm.

MEET. CONNECT. SHOP.

A must see for lovers of local fashion & independent design! Meet the people behind the labels, connect with their stories and shop their incredible ranges. Take your time, say hello, and get to know the future of Australian fashion.

OPENING HOURS DURING THE WEEK | Open daily August 31st - September 7th, from 11am - 9.30pm, (closing 5pm Sat & Sun)

19 AUSTRALIAN LABELS.

A.BCH, Allora, Autark, Avila, Gehrich, Guerrilla Theatre Brand, Harlow, IVY NIU, Jude, Kholo, MAUDE Studio, Millicent Elizabeth, MNDATORY, Oneiric, Rbcca Kstr, Remuse Designs, Salty Fox, Vincent Li

Meet the Labels >>

MORE THAN JUST A POP-UP.

AFC Curated is a unique program launched in 2017, from the Australian Fashion Council (AFC) built to support our local emerging labels on their journey to become robust and sustainable businesses. We want them to grow and thrive. As part of the program, labels participate in direct industry mentoring, a series of business development workshops and exciting retail activations like the one you’ll see here!

Thanks to a host of industry collaborators, like MFW and City of Melbourne, what our labels gain is immeasurable. Experience, exposure, opportunity and a chance to connect with shoppers and build a solid foundation as they grow their business.

Thanks also to Charles Parsons, Signature Floors and Vend for helping bring this project to life.

SEE MORE:

W | afccurated.com IN | @afc_curated #AFCCURATED