Tourism Tasmania Brand Workshop - Bicheno

Tourism Tasmania

Find your own ‘air’ at Tourism Tasmania’s brand workshop for tourism operators

Beachfront Bicheno

Come Down for Air is the state’s tourism brand platform used by Tourism Tasmania to encourage travellers to experience our island. Our creative approach invites visitors to break free from the stresses of modern life and feel more human here in Tasmania.When everywhere can feel generic, we recognise the need to create a brand that tells a story, setting Tasmania apart and showcasing what makes us unique. Following the successful launch of Come Down for Air in the marketplace last year, we now want to share it and work with you to uncover what type of ‘air’ you can offer your customers.You are invited to attend a workshop facilitated by Thomasine Burnap, Planning Director at BMF (Tourism Tasmania’s creative agency) where you will learn about;•	our brand strategy and what we mean by ‘air’•	why our brand will stand out against the competition•	who Tourism Tasmania’s audience is and what those customers are looking for from their holidays•	help you identify what type of ‘air’ your business can offer customers•	and explore how to apply this idea to your marketing efforts.This will be an interactive and fast-moving workshop, designed to help you align your marketing efforts with Tourism Tasmania’s marketing strategy.For more workshop dates and locations visit: www.tourismtasmania.com.au/news/category/tourism-tasmania/brand-workshops

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