Creating a Learning Campaign - Melbourne Workshop

To achieve better learning, better outcomes and better returns learning needs to be spaced over time.

A learning campaign approach provides the opportunity for knowledge and skills to be acquired, contextualised and applied over time, to allow for mastery to occur. A learning campaign also provides an opportunity to continually engage your learners and avoid the forgetting of information and skills.

In this hands on workshop we will explore the features of a learning campaign, following strategies marketing professionals have been using for years to engage people.

You will learn how L&D can tap into the benefits of learning campaigns. You'll also get started using these approaches yourself, including developing a content strategy for your learning program, focused on a campaign approach.

In this session, you will learn:

• How marketing engages people and lessons for L&D
• How to develop a content strategy for your learning campaign
• How to create attention-grabbing visuals and videos
• How to build a learning campaigns based on specific timelines or learner actions

Audience:

Learning designers, developers, L&D managers.