Peak to Repeat | Live November Workshop

Picos Media

Don't waste your Black Friday customers. The retention plan for Shopify brands doing $100k+ a month.

Peak to Repeat Workshop
Black Friday brings in more new customers than any other week of the year. For most brands, that’s where the relationship ends. Ads cost the most, discounts run deepest, and that first order barely breaks even. The profit is in order two, three and four. But Black Friday buyers get the same emails as everyone else, the flows haven’t been touched since you were doing $20k a month, and January goes quiet.
In this live 75-minute workshop, we’ll show you how to turn this year’s Black Friday customers into repeat buyers. You’ll see what to fix in the next four weeks, how to upgrade the flows you already have, and how to stay busy through Christmas and January while everyone else dips.
 What You’ll Learn
The Maths Behind the Second Order Why a Black Friday buyer is only profitable once they buy again, and what 10 extra points of email revenue share is worth to a $150k-a-month brand.
How to Protect Your Deliverability Before Peak Week Five checks to make before November: your Klaviyo deliverability score, sunsetting unengaged subscribers, ramping up send volume, protecting your flows and keeping complaints under the limit.
How to Segment Before You Send How to build an early-access segment of repeat buyers and recently engaged subscribers, which segments to always exclude, and the small segments that can punch above their size.
How to Test Your Offer Before It Counts Why free shipping beat a discount in a real pop-up test, and why the time to test is before peak week, not during it.
How to Plan Every Peak Week Send A day-by-day send plan from VIP early access to last chance, with who gets each email and who doesn’t.
How to Upgrade the Six Core Flows The $100k+ version of Welcome, Browse Abandonment, Abandoned Cart, Abandoned Checkout, Post-Purchase and Winback. We’ll cover what customers are thinking at each stage and the upgrade that answers it.
How to Build the Black Friday Branch and Module A dedicated post-purchase path for new Black Friday customers, plus one sale block you build once and drop into every flow.
How to Build a VIP Flow Before January How to keep your best customers out of the discount noise with early access, perks and a note from the founder.
How to Create Emails That Sell and Still Look Like You Real campaign and lifecycle examples from brands like Brooki and Ripe Maternity, with consistent creative and a different job for every send.
How to Beat the January Dip Christmas shipping cut-offs, capturing gift recipients, gift card nudges, Boxing Day for engaged subscribers only, and a second-order flow timed to your repeat cycle.
What You’ll Receive
<ul>
<li>Workshop replay</li>
<li>Our Figma flow maps, with every flow from the session ready to copy into your account</li>
<li>The workshop checklist and scorecard</li>
<li>A plan from now to February</li>
<li>A free Retention X-ray for brands that qualify (normally $2,600, limited spots before Christmas)</li>
</ul>
Who This Is For
<ul>
<li>Shopify brands doing $100k+ a month online</li>
<li>Brands with Klaviyo running and core flows already live</li>
<li>Founders and heads of marketing who want more from their Black Friday customers</li>
<li>Teams whose email has fallen behind their growth</li>
</ul>
Not quite at $100k a month yet? Come anyway. Every upgrade still applies at a smaller scale.
This workshop is built for eCommerce operators who want Black Friday to be the start of a customer relationship, not a one-off sale.

Peak to Repeat | Live November Workshop

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Peak to Repeat | Live November Workshop

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