Join the Live September Workshop To Make Email Your Most Reliable and Profitable Marketing Channel.
The Email Conversion Playbook Workshop
Email should be your most reliable and profitable marketing channel. For most brands, it isn't. Campaigns feel reactive. Flows exist, but they're basic. Segmentation is messy. Deliverability isn't monitored properly. Revenue fluctuates month to month.
In this live 90-minute workshop, we'll help you build the foundations of a complete email system for 2026 so email becomes a predictable, high-margin revenue driver in your business.
What You'll Learn
How to Design Emails That Convert The design principles behind emails that look great, build trust and drive action.
How to Read the Metrics That Actually Matter Which numbers to track, what they mean and how to use them to make better decisions.
How to Protect Your Deliverability How to maintain your sender reputation and keep your emails landing in inboxes, not spam folders.
How to Define Your Content Pillars How to decide what you talk about so campaigns stop feeling random and start building a consistent brand voice.
How to Segment Your List Properly The essential segments every eCommerce brand should have, how they impact revenue and deliverability, and how to set them up in Klaviyo.
How to Grow Your List with High-Converting Pop-Ups Pop-up ideas that actually work, offer positioning, trigger timing and how your welcome flow should connect.
How to Build a Repeatable Campaign Rhythm How many emails you should actually be sending, how to create a monthly structure and how to build modular emails that convert.
How to Set Up the Core Email Flows Every Brand Needs Welcome, Browse Abandonment, Add-to-Cart, Checkout Abandonment, Post-Purchase and Win-Back. We'll break down what each email inside those flows should contain and why.
How to Align Email with Your Paid Media How to connect your email campaigns with ads so your channels work together, not in silos.
How Implementation Emails You'll leave with a clear, actionable checklist so you can start putting what you've learned into practice straight away.
What You'll Receive
- Workshop replay
- Flow structure templates
- Access to our custom Email Marketing GPT
- Figma email design examples
- A free post-workshop strategy audit (optional)
- A implementation plan to get you started
Who This Is For
- Shopify brands doing consistent revenue
- Founders who want structure
- Heads of marketing who want a stronger system
- Teams already sending emails but lacking clarity
This workshop is built for serious eCommerce operators ready to treat email as a system, not an afterthought.
Good to know
Highlights
- 1 hour 30 minutes
- Online