Question 1

What is the RTN Industry Strengthening Program?

Accepted Answer

It is a Victorian Government initiative providing tailored support to regional tourism businesses. It focuses on building skills and capacity to ensure our regional industry remains resilient and competitive.

Question 2

What is the role of Murray Regional Tourism (MRT)?

Accepted Answer

MRT is the peak tourism body for The Murray region. We facilitate programs like this to provide local businesses with the right resources and expert advice to help them grow and thrive within the visitor economy.

Question 3

Is there a cost to participate in this program?

Accepted Answer

No. This program is fully funded by the Victorian Government through the RTN Industry Strengthening Program. Our goal is to remove barriers to professional development for all eligible regional operators.

Question 4

Do I need to register for each session individually?

Accepted Answer

No. This is a one-time registration. Signing up once secures your place for all four sessions in the series. We will handle the logistics and send individual calendar invites to your inbox.

Question 5

What will I learn in these workshops?

Accepted Answer

Chris Pahor covers the new frontier of search. Across six sessions, you will master technical SEO foundations, optimizing for AI trip planners, mapping content to guest intentions, auditing third party listings, and tracking brand visibility when traditional web clicks decline.

Question 6

When are the sessions held?

Accepted Answer

The program features six interactive online sessions. They will be held via Google Meet on consecutive Wednesdays throughout the training block. A single recurring calendar invite containing the specific dates and workshop times will be delivered directly to your inbox.

Question 7

Who is the presenter, Chris Pahor?

Accepted Answer

Chris Pahor is an intelligent marketing expert and the founder of Neural Digital. He specializes in helping regional Australian businesses navigate emerging technology, stripping away technical jargon to prepare operators for the rapidly changing landscape of AI, SEO and GEO search.

AI, SEO & Digital Discovery for Tourism

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AI, SEO & Digital Discovery for Tourism

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