Click. Book. Experience.  The Distribution Deep Dive Workshop

Destination Sydney Surrounds South

Learn how to make your tourism product bookable &amp; visible online at this 2-hour workshop with experts, OTAs &amp; local operators.

Shellharbour Airport

Are you ready to take the next step in making your product bookable online and visible where travellers are searching?Join us for an interactive workshop + networking session designed to break down the often-confusing world of distribution. Whether you’re a small accommodation provider, an experienced operator, or just starting to sell online, this session will give you the practical tools you need to take action.What You’ll Learn:<ul><li>What “distribution” really means, explained in plain language</li></ul><ul><li>How OTAs (Online Travel Agents) &amp; Channel Managers work (and what they cost)</li></ul><ul><li>How to make your product bookable and findable online</li></ul><ul><li>How other local businesses are doing it - real case studies</li></ul><ul><li>Where to start if you want to reach domestic and international markets</li></ul>What to Expect:<ul><li>2-hour workshop, packed with practical tips from Tourism Australia, Destination NSW and Local operators</li></ul><ul><li>Live panel discussions with operators, software providers &amp; OTAs</li></ul><ul><li>Networking session with industry suppliers... ask questions face-to-face</li></ul><ul><li>Takeaway tools and checklists to get started right away</li></ul>Why Attend: This is a unique opportunity to hear directly from booking software solutions, channel managers, Online Travel Agents (Domestic and international Markets), PLUS connect with other local operators who have successfully navigated the process.So we can better support your journey, when registering, you’ll be asked:<ul><li>Your current understanding of distribution (beginner / intermediate / confident)</li></ul><ul><li>What booking software you currently use (if any)</li></ul><ul><li>Which OTAs you are working with (if any)</li></ul><ul><li>What topics or suppliers you’d most like to hear from</li></ul>The Details:<ul><li>Time: 12pm – 4pm (includes light working lunch)Workshop kicks off at 1.00pm sharp!</li><li>Spaces are limited to ensure quality discussion, so register early to secure your spot</li></ul>

Agenda

Welcome and Setting the Scene

An easy-to-follow explanation of how distribution works and what the Future of Distribution means for regional operators.

Why Being Online Matters More Than Ever

Consumer trends, digital habits, and what travellers expect when planning and booking experiences. Overview of the Future of Distribution report by TA. 

Demystifying Distribution

Two Facilitated panel discussions featuring operators and software partners - Accommodation and Experiences 

Software Solutions Breakout Streams: Choose Your Focus

Step-by-step insights into how systems talk to each other and streamline bookings.

 Connecting the Dots: How Channel Managers Work

A look at regional data, traveller behaviour, and opportunities for South Coast and Southern Highlands operators.

What We’re Seeing in our Region

Booking.com, Big Red Group, Airbnb, GetYourGuide
An open conversation with major OTAs on how they’re connecting travellers to unique regional experiences.

OTA Power Panel: Inside the Booking Platforms

Practical tools and free programs to help operators continue building momentum.

Your Next Steps: Tools, Resources and NSW First Support

Face-to-face Q&A with OTAs, software providers, and industry peers.

 Trade-Style Networking Session

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