10 Ways Successful Businesses Communicate their Value & Attract More Leads

Learn how successful businesses communicate their value and attract more leads at our Magnetic Marketing session in our Box Hill hub.

Successful businesses don’t confuse the market with lots of different messages.

They get crystal clear on one thing — their value — and then communicate it consistently wherever their customers choose to engage.

Join Fresh Networking members and guests for this practical Magnetic Marketing session that brings together education and genuine connection.

Forty minutes of practical education, time to connect with other business owners, and real takeaways you can use — all for the cost of breakfast.

What you’ll learn

In this session, Fresh member and business communication expert Carol Benton will walk you through the Top 10 Most Effective Ways Successful Businesses Communicate their Value — and how those messages work together to generate leads and sales.

The session will help you:
• identify gaps or mixed messages in your current communication
• improve consistency across all customer touchpoints
• strengthen how your value is communicated at every stage of the buying journey
• ensure that wherever someone encounters your business, they quickly understand how you help and why you’re valuable

You’ll leave with practical ideas you can apply immediately to your own business.

About the speaker

Carol Benton is a business communication expert, speaker, and author who helps organisations sell more by communicating their value clearly and consistently across every customer touchpoint.

She is the creator of the Connect, Convince, Convert communication framework, which maps business communication directly to the customer journey. Her book Connect, Convince, Convert reached #1 on Amazon in the Business Writing category.

Before founding Words2Win in 2015, Carol spent 30 years in senior sales, marketing, and leadership roles with global brands including IBM and Toshiba. She has written, reviewed, and delivered communication assets that have driven millions of dollars in sales.

Known for her ability to translate complex offerings into clear, value-led messages, Carol helps businesses ensure they are saying the right thing — in the right format — at the right time.

Event details

• Open to Fresh members and guests
• Includes a 40-minute presentation plus networking time
• Breakfast included