Eventbrite Launches Local ‘Buy On Facebook’ Integration, Transforming The Way Singaporeans Buy and Sell Event Tickets
Singaporean event creators gain access to tools that will enable them to reach new audiences and sell more tickets
SINGAPORE — Eventbrite (NYSE: EB), a global ticketing and event technology platform that powers millions of events, today announced the Singaporean launch of ‘Buy On Facebook’, an integration that will allow event creators and attendees to more easily sell and buy tickets directly through Facebook.
Buy on Facebook streamlines the ticket purchase process, allowing event attendees to secure a ticket with just two taps, and without having to leave Facebook. The integration is exclusively available to Eventbrite in the Singapore market, and has been found to drive 20% more paid ticket sales and twice the number of registrations for free tickets.[1]
Eventbrite’s integration with Facebook will serve as a powerful event marketing tool, helping event creators reach millions of potential ticket buyers – and their friends. When event-goers purchase a ticket on Facebook, their attendance can be shared with friends with a single tap, expanding the event’s reach and generating more buzz. What’s more, events that offer native ticketing have, on average, twice the number of viewers on Facebook as those without native tickets.[2]
Brahm Centre, a charity dedicated to happier and healthier living, was among the first in Singapore to experience the new functionality. Founder Angie Chew said the integration has been instrumental in helping the charity reach a broader audience.
“Hosting our myriad events and workshops on Facebook enables our Page followers to register with one quick click. We have been using the Eventbrite platform for our programs over the last four years and this integration is a leap in reaching out to the millions of people who are active on Facebook,” said Associate Professor Chew, Brahm Centre’s Founder and Principal Mindfulness Trainer.
Another Singapore-based event creator using the integration is Academy of Drinks, an experiential platform educating people about beverages. Co-founder Jeffrey Meese commented: “The potential for the Buy on Facebook integration to boost our conversion rates is incredibly exciting. We’ve just launched our newest experience, The Whiskey Wander, and we’re using Buy on Facebook with Eventbrite from day one.”
Phil Silverstone, General Manager, Eventbrite Asia Pacific, said the power of the integration to seamlessly connect event creators with potential event-goers is an exciting development for the local event industry.
“Reaching new attendees and providing a frictionless purchase experience is one of the greatest challenges event professionals face. Buy on Facebook solves both of these problems for event creators, providing a two-step native checkout experience that accelerates the conversion of browsers to buyers, seamlessly.”
Eventbrite’s Buy on Facebook integration is now available in markets including Singapore, Hong Kong, Australia, New Zealand, the U.S. and Canada. For more information about Buy on Facebook, or to learn how to connect your Eventbrite event to Facebook, click here.
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About Eventbrite
Eventbrite is a global ticketing and event technology platform that provides creators of all shapes and sizes with tools and resources to seamlessly plan, promote, and produce live experiences around the world. Eventbrite’s powerful platform, which can be accessed online or via mobile apps, scales from basic registration and ticketing to a fully featured event management platform. Eventbrite was founded by Julia Hartz, Kevin Hartz, and Renaud Visage and launched operations in 2006. The company has more than 1,000 employees in 14 offices around the world. Learn more at www.eventbrite.sg.
[1] Based on March 2017 data from Facebook comparing the conversion rate of users registering or buying Eventbrite tickets on Facebook vs. users who are redirected to another page to register or buy tickets.
[2] Based on 2018 data from Facebook.