Video: How Eventbrite + Facebook Helps HWKR Sell Out Events in a Competitive Food Scene
When ICD Property developed the Eq.Tower in Melbourne’s CBD, they had a vision: to “change the food game in Melbourne” with a modern space inspired by the hawker centres of Singapore and Malaysia. They wanted “new food that is friction-free”, with a technology-powered space offering amazing events, and a rotation of exciting South East Asian food vendors. Since launch, HWKR have sold over 700 tickets across 70 events, with 70% of event tickets purchased via Eventbrite’s Facebook Checkout integration. Learn more about HWKR's success and their frictionless customer experience in this case study video.
When ICD Property developed the Eq.Tower in Melbourne’s CBD, they had a vision. That vision was to “change the food game in Melbourne” with a modern space designed for socialising, inspired by the hawker centres of Singapore and Malaysia. They wanted “new food that is friction-free”, with a technology-powered space offering amazing events, and a rotation of exciting South East Asian food vendors.
Learn about ICD Property’s HWKR launch and event success in the video below:
ICD wanted customers to have a positive, seamless experience from start to finish, so they partnered with Eventbrite to power their events for HWKR.
By partnering with Eventbrite, HWKR have achieved:
- A successful launch of the ‘Taste of HWKR’ events, with over 700 tickets sold across 7 events
- Strong return on investment from social media posts and advertising, with 70% of event tickets purchased via Eventbrite’s Facebook Checkout integration
- A frictionless customer experience, using the Eventbrite Organiser check-in app to allow event guests to skip the queues
- Comprehensive reporting data that informs their future marketing strategy, helping them stand out in Melbourne’s highly competitive food scene
“Eventbrite’s Facebook integration has been a huge success for us. Customers see the event and book the tickets straight away, without leaving Facebook. 70% of our ticket purchases for events come straight through the Facebook and Eventbrite platform.”
– Simone Gervasi, ICD Development Manager