Your event website has 10 seconds to capture a visitor’s interest. That’s not a whole lot of time to spark an event-goer’s imagination and hold their attention.
Thanks to website builders like Squarespace and WordPress, there’s little excuse for an ugly or unusable page. However, many designers who’ve created sites for events say these builders pose challenges for event creators. The result is an event website that overwhelms — or underwhelms — people before they even consider attending.
“Most event-related templates and themes are built primarily for weddings,” says Katie Harris, Event Website Product Manager at Eventbrite. “That leaves event creators with thousands upon thousands of templates that were created for ecommerce, corporate brands, and blogs — none of which facilitate the unique needs of an event.”
Before you hire an agency in hopes that they’ll build a beautiful event website for your event, or waste money trying yet another template or theme, it’s important to find out what makes event websites different from other kinds of sites. Armed with that understanding, you can go forth and conquer your website building aspirations without any hesitations or reservations.
Here’s how to differentiate the good from the bad to the downright ugly of event websites.