Essential Guide: Event Marketing

The Essential Guide to Event Marketing provides a comprehensive strategy that engages your current attendees, reaches new ones, and turns interested event-goers into paid ticket holders and registrants.

This guide is for big events that want to grow bigger. In this guide, you’ll learn how to:

• Gain momentum early and maintain it throughout your on-sale
• Find and target the right audience for your event
• Automate social media campaigns
• Turn interested web visitors into paid attendees
• Develop search engine marketing campaigns and SEO

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PREVIEW:

Australians are attending more live events than ever before. In fact, 88% of Australians attended a live event in 2016. This figure jumps to 91% for adults under 35. Unfortunately, this increased preference for live experiences doesn’t guarantee that you’ll pack the house with ease. In fact, nothing could be further from the truth.

Unless your events effortlessly sell out minutes after your on-sale, you need a strategy to promote your event to new and existing attendees.

Throughout this guide you’ll learn how to use free and paid marketing channels to spark early interest, maintain momentum, and finish strong.

This guide is for big events that want to grow bigger.

Whether you’re hosting a conference to recruit new customers or a festival to spread awareness about your cause, people are counting on you to succeed. To alleviate the uncertainty, you need a promotion plan that encourages early interest and maintains momentum until the last ticket or registration is sold.

What you’ll learn in this guide

This guides provides a comprehensive strategy that engages your current attendees, reaches new ones, and turns interested event-goers into paid ticket holders and registrants.

To keep reading, fill in the form to the right of this page to receive a full copy of the guide.