San Francisco, California, USA
London, United Kingdom
'Identifying Your Ideal Client and creating strategic alliances to grow your business immediately'
Many business owners say they know who their ideal client is, until I ask them to describe them to me as if they were a real person sitting in the room with us. They then go pale. Most of us have a product or service that could suit many people and whilst that's true, we can't be everything to everyone. Identifying your AVATAR as it's called, will be the most important thing you do in your business and this applies, even if you have been in business for years. In fact, it may be even more important! Understanding the lifestyle of your Avatar, their shopping habits, lifestyle habits, age group and concerns that keep them awake at 2am, will give you the laser focus clarity you require to attract them directly to you. Once this is created, understanding the basis around forming strategic alliances with other business owners who align with your avatar, will save you a lot of time and energy moving forward. This will bring you increased business immediately.
About the Speaker:
Shar Moore is a business mentor, working with start ups and existing businesses to help them re brand, refocus and set clear and realistic goals for the next 6 months. Shar has successfully run businesses here in Australia and the Middle East and is a sought after Keynote Speaker, Author and is lovingly known as the YWoman - her passion is to help others find their true purpose in life.
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