Understanding your value proposition

Technical results do not make a value proposition. This webinar will look at how to translate results into a value proposition that is understood by potential partners or customers.

Participants will understand:

• Why a value proposition is important
• What makes a strong value proposition
• Features versus benefits
• Fundamental questions to answer
• The links between market fit, competitor analysis and value proposition
• How the value proposition fits into a business case

Meet your presenter: Sabine Straver

Sabine has over a decade of teaching experience across a number of subjects within the University sector, with subjects ranging from 15-850 students, a team of 10 staff members and 5 geographical locations. She has worked in online, blended and dual-delivery course design for several years.  

Overall, she has worked heavily at the intersection point between industry and university, both from an innovation standpoint, a support, access and a commercialization standpoint. She focusses on understanding the needs of her stakeholders which include students, industry partners, community members, academics, rural / regional entrepreneurs, first nations entrepreneurs and multicultural stakeholders all of which had ideas with potential for commercialization.