Stay Relevant: 6 Event Trends Shaping the Future of Festivals

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Who are your attendees? Why do they attend events like yours? What makes the difference for them between a fine event and a must-attend?

In a saturated market, events that don’t nail the attendee experiences become irrelevant. You need to stay at the forefront of industry trends and innovation, reach new audiences, and best your competition.

Download Stay Relevant: 6 Event Trends Shaping the Future of Festivals to make your brand, marketing, and event stand out. You’ll learn how to:

  • Use technology to customise the attendee experience
  • Tap influencers to boost awareness
  • Meet growing demand for VIP experiences
  • Drive buzz with social giveaways

Complete the form to the right to receive a free copy of the guide, delivered straight to your inbox.

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Trend 01: Personalised experiences

When it comes to choosing events to attend, consumers have no shortage of options. But events that make them feel known — rather than anonymous members of a crowd — are harder to find.

“Audiences want hands-on, personalised experiences now more than ever,” says Kimberly Moening, VP of experiential marketing agency Moening Presentation Group. Nearly three quarters of millennials say they attend events to express who they are.

The question is: who are your attendees? Why do they attend events like yours? What are they willing to spend on a ticket, or on a VIP upgrade? What makes the difference for them between a fine — but forgettable — event, and a must-attend? If you’re not exactly sure, find new ways to listen to them.

To keep reading, complete the form on this page for a copy of the guide Stay Relevant: 6 Event Trends Shaping the Future of Festivals.