Beginning as an internal chat tool for online gaming, Slack launched as a workplace-messaging app in 2013, and now has over 13 million daily active users. Having won just about every “startup of the year” award, Slack is widely considered one of the fastest growing tech startups ever and one of the most popular tools in the organising world. 

What is not as widely known is that “Slack” is actually an acronym for Searchable Log of All Communication and Knowledge — which is a pretty good description of the app.

For event creators, it’s a way to communicate and collaborate with all the people you count on to get your job done, and ultimately get it done faster. Through its integrations with other tools, Slack enables heightened productivity in a user-friendly environment.

Here’s how event creators are using Slack to simplify their work.

Communicate across company lines

Event creation requires endless collaboration. Unless you’re a one-person show, you probably work with all types of contributors within and beyond your company. There’s your team, your vendors, your sponsors, your venue, your technology providers, your marketing and advertising contacts, and, of course, your customers.

Slack allows you to communicate quickly with all of these people — separately or collectively — within a desktop or mobile chat interface. You can thread conversations to stay on topic, create groups of users for faster messaging, and share information across different groups and platforms.

The robust search functionality makes it easy to dig up information buried within a thread. For instance, you’re trying to get a creative campaign out the door quickly, and you know someone gave you some important feedback, but you can’t remember who… or when.

A search in Slack could quickly unearth the thread so you can get your marketing collateral published faster.

Take care of all the little things within one app

“If you’re constantly context-switching by hopping from app to app, you’re losing productivity” — Kristine Colosimo, Senior Content Strategist, Workato.

For event creators, productivity is oh-so-important. Any shortcut you can use to get more done faster, and with less effort, is a boost to your day and — ultimately — your event’s success.

One of the things that makes Slack so powerful for event organisations is its partnerships with other app makers. For instance, if you’re an Eventbrite customer, through Workato’s integration for Slack and Eventbrite, you can automate a lot of the tasks you do every day.

Here’s what that might look like for you:

  • Get notifications for ticket sales: You want to get a sense of how your registrations are doing in real-time, without having to get an annoying email every time someone buys a ticket. Via Slack, every registration triggers an automatic notification. This is true whether they sign up via your Eventbrite page or from a button on Facebook or Spotify (or another distribution partner). This notification can include their full name and all the contact information they’ve entered during their Eventbrite registration.
  • Identify new attendees in your CRM: These registrants automatically transfer into your CRM so you can gain the advantage of real-time sales reporting. For every new contact in your CRM, you get a notification on Slack and instant insight into whether that person is a new or repeat customer.
  • Automate daily reporting updates: The event is getting near, and you want to know how your sign-up numbers are looking. So you request a report right from within Slack. Or, you set up Slack to send you an automatic daily update.
  • Send registrant lists: A partner pings you on Slack to request a list of your registrants so far. Without leaving Slack, you export a list directly to Google Drive, get a link (still in Slack), and send that link in a quick message. No more tedious creation and sending of CSV files.
  • Create promotional codes: Registration is slowing down, and you want to speed it back up. From Slack, you create a discount code to share automatically from all your social media feeds. You never have to leave Slack to boost your sales.

These are just some examples of tasks you can take care of within Slack, via Workato. Their “Recipes” are examples of tasks you can automate using Workato’s Eventbrite integration. You can also customise these recipes, mixing and matching to create automated tasks to suit your unique requirements. 

Via Workato, you can export data to countless external platforms you work with every day, including your CRM or your cloud-content management tool of choice. This ability to connect all your tools brings your data together.

Take advantage of better data gathering

Productivity is not just about doing things faster. It’s also about doing things smarter. When you’re using event technology, data gathering is key to that effort. But if you’re using multiple tools and apps, you end up with data silos — different sets of data you can’t use together.

You have your CRM contact and sales information. You have your registration information. You have your own professional contact list.

Without a cohesive way to combine, read, and use all that data, you’re just gathering it for fun. Integrating Slack with the other apps you use every day can be a straightforward way to access and share that data in seconds, drastically improving your productivity.

For more handy tips to boost your productivity, download The Event Planner’s Ultimate Productivity Handbook.