Hi, I’m Tom Etherington. I’ve spent the past decade helping people use LinkedIn to build real relationships, grow their credibility, and tell stories that lead to more clients, more conversations, and more confidence.

I run workshops because I believe LinkedIn shouldn't feel intimidating or transactional. It should feel like you. I love seeing people go from not knowing what to say to showing up in a way that's human and effective.

I’ve spoken on stages, been a guest on podcasts (including two with BNI Founder Ivan Misner), and run workshops across Australia.

Fun Fact: My parents wrote a UK sitcom called Second Thoughts in the 1990s, which was based on our family life. Watched by millions, everyone in the show was a household name… except the actor who played me. It was his first and last role.