HGC Apparel®

For over a decade, HGC Apparel has been transforming wardrobes into statements of pride, power, and culture. We create Garments with a Voice—bold, unapologetic designs that help you show up authentically, embrace your roots, and express confidence through style. Founded in 2009 by Marcia Smith, HGC was born to fill the void in meaningful, pride-driven apparel. Our pieces are nostalgic, timeless, and deeply rooted in Black culture, empowering you to make a statement without saying a word.

HGC Apparel is more than a brand—it’s a movement. We believe in fashion as activism, giving our community the power to reclaim narratives, celebrate identity, and be unapologetically themselves. Through partnerships with international organizations, corporations, educational programs, and nonprofits, we amplify Black voices and push the culture forward. Worn by icons like Issa Rae, Zendaya, Roland Martin, and Ben Crump, our apparel proves that the revolution has a look—and it’s yours to define. After a successful partnership with Foot Locker, we continue to deliver apparel that empowers you to step into every space with confidence, authenticity, and bold self-expression info@hgcapparel.com or https://www.hgcapparel.com.