Leverage social norms for positive change

Join CBE for lunch, as Dr Kimin Eom introduces basic concepts of social norms and discusses how to utilise norms for messaging and communication to promote positive change. Additionally, he will address challenges associated with norm-based communication and offer suggestions to overcome them.

Kimin will build on the idea that humans, as social animals, are sensitive to social information. This characteristic can be harnessed to motivate people to engage in behaviours that benefit society. Specifically, social norms have been employed as a tool for attitude and behaviour change in key domains, such as climate change.

About the presenter: Dr Kimin Eom

Kimin is a senior lecturer in management at ANU. He received his PhD in social psychology from the University of California, Santa Barbara in 2018. Prior to joining ANU, he worked as an assistant professor at Singapore Management University.

Kimin’s research interests include culture, sustainability, social influence, and well-being. His research has been published in leading academic journals, including Psychological Science, Personality and Social Psychology Bulletin, Journal of Experimental Social Psychology, and Journal of Environmental Psychology. In 2023, Kimin was recognised as a Rising Star by the Association for Psychological Science.

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