Incubator Melbourne teams up with Content Manager Jess Zibung and Digital Marketing Specialist Hassaan Ahmed from Latrobe University to help you navigate the mysterious world of marketing. Learn the key marketing concepts and terms as well as how Latrobe University's digital marketing campaign process. Most importantly, learn the basics of digital marketing for crowdfunding campaigns so you can write your very own plan!
Learn core concepts like:
- The 4 P's
- The consumer decision making process
- Figuring out your target audience
- Traditional Marketing vs Digital marketing
The event will also feature an interview of Jess and Hassaan to understand how universities use online marketing to recruit potential students with time for questions.
