In this workshop we will look at the essential principles of storytelling and content creation, tailored specifically for beginners looking to enhance their brand's online presence. You will learn how to effectively apply the fundamental elements of your brand story onto your website. We'll explore how to captivate your audience, establish emotional connections, and ultimately drive engagement and conversions through your digital content.
Brand Tasmania, along with our friends at State Growth’s Digital Ready program, are excited to bring you our new workshop that will equip you with fundamental, practicale skills to help you navigate the world of content for your website.
Your presenter is coach and consultant Jen Murnaghan from Hobart content marketing consultancy Digital Dandy.
You'll gain practical insights and actionable tips on:
● Structuring Website Content: Organising your website content in a way that guides visitors through your brand story and encourages them to take action.
● Engaging Visuals and Multimedia: Incorporating imagery, videos, and other multimedia elements to enhance your storytelling and leave a lasting impression.
● Optimising for User Experience: Creating a seamless and intuitive browsing experience that keeps visitors engaged and encourages exploration.
Who should attend:
If you are looking to refine your existing website content, this workshop will provide you with the foundational knowledge and practical strategies to effectively showcase your brand story and connect with your audience online. Suitable for businesses who manage the content on their own website and have an existing site set up. Participants should have a basic understanding of brand storytelling and website content creation.
This workshop is limited to 20 people so please book early.
If you are not yet a Tasmanian partner, please take some time to sign up here. Explore our toolkit where you will find over 3,000 images, videos and documents, all free for you to use when telling your Tasmanian story.
Please arrive at 3:45 pm for a prompt 4:00 pm start.
If you have any questions about this event, please email welcome@brandtasmania.com.au.
We know plans change at times so this ticket is fully refundable if you give us 48 hours notice.
