Date & Time: Thursday, 6th June 2024, 7:30 AM
Location: Pan Pacific Hotel, Perth
Cost: Complimentary
Join us as we dive into the transformative powers of AI in marketing. Hosted by award-winning performance agency Bonfire and the team from Google Australia & New Zealand, this event is designed for senior marketing professionals and decision-makers eager to maximise the effectiveness of their campaigns with AI-driven marketing strategies.
Proudly sponsored by Business News.
Event Highlights
- Two Keynote Presentations. Explore in-depth discussions on Google's use of AI across multiple advertising platforms and take a closer look at Bonfire's pioneering research into Google's Search Generative Experience.
- Interactive Q&A Session. Engage with Arshad and Matthew in a dynamic Q&A session, where your pressing questions about AI in marketing will be answered.
- Catered Breakfast. Enjoy a fully catered morning featuring a plated breakfast, tea, coffee and juices.
- Networking. Connect with other attendees and our speakers over breakfast and after the event in a comfortable environment.
Speakers
Arshad Mirza, Head of Partners & Agencies ANZ at Google
Arshad has been at Google for 16 years across various functions starting in Ad Operations, Marketing, Sales, Strategy and now Partnerships and has experience working in five International markets and now calls Australia home. Before working at Google, Arshad worked as an analyst for Accenture and ANZ Bank. Arshad is passionate about all things technology and human behaviour, his day job allows him to enjoy the convergence of tech and people and if he is not working you can find him participating or training for marathons or enjoying time traveling with his family.
Matthew Elshaw, Head of Media Strategy at Bonfire
With nearly two decades at Bonfire, Matthew spearheads innovation in organic search and develops strategies based on complex data. His session on Bonfire’s international testing of Search Generative Experience (SGE) will provide invaluable insights into practical AI applications in search marketing.
Why You Should Attend
- Thought Leadership: Position yourself at the forefront of AI in marketing with insights straight from Google and Bonfire’s experts.
- Strategic Insights: Learn how to integrate AI into your marketing to enhance campaign effectiveness and efficiency.
- Networking Opportunities: Connect with peers and leaders in the industry to enhance your professional network.
Registration Details
Secure your spot at this must-attend event by registering today. Tickets are free but strictly limited. Limit of two tickets per organisation.
---
This event is hosted in collaboration with Google Australia and Business News. Attendees of this event may receive communications from our partner before or after the event.
