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How to create a Tracking Pixel with Twitter

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Updated by Antwonne D.

Our self-service tool for Twitter supports two types of tracking: "Universal Website Tags" (track website visits across all of your Eventbrite pages) and "Single Event Website Tags" (track specific conversions events). To learn more about conversion tracking and detailed instructions on how to set it up, visit the eblink{Twitter Help Center=>https://business.twitter.com/en/help/campaign-measurement-and-analytics/conversion-tracking-for-websites.html} and the eblink{Twitter Developer Documentation=>https://dev.twitter.com/ads/campaigns}.

TIP: eblink{Learn how to create a Tracking Pixel for Adwords=>https://www.eventbrite.com/support/articleredirect?anum=27022}.

NOTE: If you haven’t yet, upgrade from classic to Universal Google Analytics. For the most comprehensive information on upgrading, check out Google’s eblink{Universal Analytics Upgrade Center=>https://developers.google.com/analytics/devguides/collection/upgrade/}, as well as eblink{Kissmetrics’ blog post=>https://blog.kissmetrics.com/universal-analytics/}.

Conversion Tracking Basics

You can find all of the information you need to set up Twitter tracking on Eventbrite in the Tools section of your Twitter Ads account by selecting “Conversion Tracking” in the “Tools” menu item.

1. Log in to your Twitter Ads account.

Log in to your Twitter Ads account.
Log in to your Twitter Ads account.

You can log in to your Twitter Ads account eblink{here=>https://ads.twitter.com/start?ref=en-btc-help-webconversion-body}.

2. Select Tools.

Tools is at the top of the page (next to "Analytics").

3. Click Conversion Tracking.

Conversion Tracking is the last option in the Tools dropdown.
Conversion Tracking is the last option in the Tools dropdown.

Conversion Tracking is the last option in the Tools dropdown.

Page Pixel (Universal Website Tag)

Adding a page pixel will enable you to track all website visits for your Eventbrite event. This is where the page pixel id in your Universal Website Tag gets placed. A Universal Website tag is a single code snippet that can be placed across your website in order to track website visits.

1. Generate a Universal Website Tag.

Click "Create a new conversion event" or open an existing conversion event.
Click "Create a new conversion event" or open an existing conversion event.

Click "Create a new conversion event" or open an existing conversion event to find the page pixel id.

PRO TIP: If you previously generated a Universal Website Tag, you should already have access to a pixel ID for use. Locate it and skip to Step 3 in this section.

2. Select Universal Website Tag.

When creating the new conversion event, select to use a Universal Website Tag.

NOTE: In order to track conversion accurately on Eventbrite, you should always select “All website visits” instead of choosing “Exact URLs” or “URL Contains” in the “Event Tracking and Rules” section.

3. Save your Pixel ID.

Once you generate a Universal Website Tag, you should see something like this: "twttr.conversion.trackPid( ‘xxxXX’," The Page Pixel ID you should enter is the value is in “trackPid(xxxXX)”.

4. Go to "Tracking Pixels" (under Analyze) on your Manage page in Eventbrite.

After you log in and create an event, select your event on the Manage Events page. Then click "Tracking Pixels" (under Analyze).

5. Copy and paste your Pixel ID.

Click "Twitter Ads" and enter the Page Pixel ID (Universal Website Tag) in the text field (under "Page Pixel").

NOTE: Your changes aren’t saved automatically, so make sure to choose "Save".

Placements (Single Event Website Tag)

Placements enable you to track more granular performance in the purchase funnel for your event. This is where the page pixel id in your Single Event Website Tag gets placed. A Single Event Website Tag is a unique code snippet that can be used to track a single website conversion on your website.

1. Generate a Single Event Website Tag.

Click "Create a new conversion event" or open an existing conversion event to find the page pixel id.

2. Select Single Event Website Tag.

When creating the new conversion event, select to use a Universal Website Tag.

NOTE: In order to track conversion accurately on Eventbrite, you should always select “All website visits” instead of choosing “Exact URLs” or “URL Contains” in the “Event Tracking and Rules” section.

3. Save your Placement Pixel ID.

Once you generate a Single Event Website Tag, you should see something like this: "twttr.conversion.trackPid( ‘xxxxx’," The Placement Pixel ID you should enter is the value in “trackPid(xxxxx)”.

4. Go to "Tracking Pixels" (under Analyze) on your Manage page in Eventbrite.

After you eblink{log in=>https://www.eventbrite.com/login target=_blank} and eblink{create an event=>https://www.eventbrite.com/support/articleredirect?anum=5035}, find your event on the Manage Events page. Then click "Tracking Pixels" (under Analyze).

5. Copy and paste your Placement Pixel ID.

Select "Add Placement" to add the Placement Pixel ID.
Select "Add Placement" to add the Placement Pixel ID.

Click "Twitter Ads", then select "Add Placement" to add the Placement Pixel ID. You can use any conversion type for your placements, but we recommend the following conversion types when setting up your Single-event Website Tags for Placements: • Site Visits: "Event Listing" - Your event listing on Eventbrite • Site Visits: "Event Register" - The registration form on Eventbrite (after an attendee selects to checkout/register) • Purchases: "Event Order Confirmation" - The order confirmation page on Eventbrite

NOTE: Your changes aren’t saved automatically, so make sure to choose "Save".

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