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How to sell add-ons (like merchandise and experiences) for your event

Feature Availability: This article discusses a feature only available for Eventbrite Professional and Premium organizers.
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You can sell additional items for your event (like parking passes, camping reservations, merchandise and more) using Add-Ons. Your event can offer up to 200 types of add-ons for attendees to include in their order during registration. Also, each add-on receives a unique barcode when the order completes — just like a ticket, but add-ons don’t count against your eblink{event capacity=>https://www.eventbrite.com.au/support/articleredirect?anum=3308}. From your event's Manage page, click Tickets and select the "Add-Ons" tab to get started.

NOTE: Add-ons are charged the same eblink{fee(s)=>https://www.eventbrite.com.au/organizer/pricing} and tax rate (if applicable in your region or location). If you need to charge a different tax rate for tickets and add-ons, exclude add-ons from being charged tax and update the price to account for the base and taxed amounts.

1. Add-Ons Feature Checklist.

Review the following checklist to make sure your event is eligible: ☑️ Create your event in our eblink{new event creation experience=>https://www.eventbrite.com.au/support/articleredirect?anum=41399 target=_blank} or eblink{Eventbrite Music=>https://www.eventbrite.com.au/support/articleredirect?anum=41428 target=_blank}. ☑️ Your event must use eblink{Eventbrite Payment Processing=>https://www.eventbrite.com.au/support/articleredirect?anum=4373} to process payment for attendee registrations. ☑️ Events need to have at least 1 registration ticket type that’s live and visible. Events listing only add-ons are considered “eblink{non-events=>https://www.eventbrite.com.au/support/articleredirect?anum=41017}”. ☑️ Any images you use to represent your add-on or add-on variation must be yours or adhere to Creative Common copyright licences. eblink{Flickr=>https://www.flickr.com/creativecommons/} has a great Creative Commons section, and you can browse or search through content under each type of licence to find photos. We recommend using photos under "Attribution Licence," which allows you to use the works as long as you give credit to the copyright owner. ☑️ Eventbrite prohibits selling any illegal items on your event listing. Take a look at our eblink{Community Guidelines=>https://www.eventbrite.com.au/support/articleredirect?anum=26182} for more information. ☑️ Events created using our eblink{classic event creation=>https://www.eventbrite.com.au/support/articleredirect?anum=5035} experience aren’t supported. Use the current eblink{Additional Items=>https://www.eventbrite.com.au/support/articleredirect?anum=41545} feature instead. ☑️ Events that use the schedule multiple events feature aren’t supported. Use the current eblink{Additional Items=>https://www.eventbrite.com.au/support/articleredirect?anum=41545} feature instead.

2. Go to the Tickets page.

In the new event creation and Eventbrite Music create experiences, Tickets is the third option in the manage events menu (on the left side of the page).
In the new event creation and Eventbrite Music create experiences, Tickets is the third option in the manage events menu (on the left side of the page).

If you just finished the “Basic Info” section, you’ll be automatically redirected to the Tickets page. If you’re starting from a different location, go to eblink{Manage Events=>https://www.eventbrite.com.au/myevents target=_blank}, choose the event you’d like to create add-ons or add-on variations and select “Tickets” from the manage event menu.

3. Select the "Add-Ons" tab and click Create Add-On.

Add-Ons is the second tab (next to Admission). The Create Add-On button is towards the middle of the page below short help text.
Add-Ons is the second tab (next to Admission). The Create Add-On button is towards the middle of the page below short help text.

TIP: For events using eblink{Reserved Seating=>https://www.eventbrite.com.au/support/articleredirect?anum=41430}, “Tickets” changes to “Admissions” on the Tickets page of your event.

4. Optional: Enter your add-on information (ADD-ON TYPE WITHOUT VARIATIONS).

Enter your add-on information, including: Name, Quantity, Price.
Enter your add-on information, including: Name, Quantity, Price.

A flyout will appear. Enter your add-on information for the following fields: • This add-on has multiple prices or varieties - Tick this option if the add-on offers variations (e.g., size, colour, location, etc.) and/or different prices depending on the variation. If you select this option, eblink{skip to Step 4=>https://www.eventbrite.com.au/support/articles/en_US/How_To/how-to-sell-additional-items-like-merchandise-for-your-event?lg=en_AU#4}. • Name - Enter a name for your add-on. The name appears on your event listing, in your sales reports, and on the PDF/mobile add-on reference attached to an attendee's order confirmation email. • Quantity - Set the number available for this add-on. You can change this number at any time, even after publishing your event and selling add-ons. • Price - This is the cost of the add-on, not including any fees. When you enter the price, the “Include fees in add-on price” option will appear. When not selected, the attendee pays the fee(s) on top of the add-on price. When selected, the attendee pays just the price of the add-on and the fee(s) are deducted from the price you set. With this option, the event creator receives the price of each add-on minus the fees. • Send attendees a scannable ticket for this add-on - Select to include a separate PDF/mobile add-on reference with an attendee's order confirmation email. • Sales Start - When attendees can start purchasing the add-on. By default, your add-on sales start immediately after you publish your event. • Sales End - When attendees can no longer purchase the add-on. By default, your add-on sales end an hour before your event ends. • Description - Include a short summary of what attendees will receive with the add-on or add-on variation (2,500 characters or less). The description will automatically appear as smaller text below the name of your add-on or add-on variation. If entered, you can’t disable this description text from displaying for attendees. • Add Image (not pictured) - Replaces the default image for the add-on. Accommodates JPEG and PNG file types no larger than 10MB. • Visibility - From the dropdown, choose if the add-on or add-on variation will be “Visible” to the public, “Hidden” from the public, “Hidden when unavailable,” or set a “Custom Schedule.” If you choose “Custom Schedule,” two more fields will appear: “Hide Until” and “Hide After.” Here, you can set a specific time window when the add-on or add-on variation will be visible to the public. • Add-On Per Order - Set the minimum and maximum number of the add-on or add-on variation an attendee can purchase in a single order. • Sales Channel - Where will your add-on(s) or add-on variation(s) be on sale? Select if this ticket type will be available for sale everywhere (in the event listing, Eventbrite attendee app, and the Eventbrite Organiser App), Online only (in the event listing and Eventbrite attendee app), or At the door only (in the Eventbrite Organiser App only). • Delivery Method (limited availability) - eblink{Eventbrite Music=>https://www.eventbrite.com.au/l/music} users can set a "Delivery Method" for the add-on or add-on variation. With “eTicket” selected, the add-on or add-on variation is delivered directly as a PDF/mobile reference. With "Will Call" selected, attendees should visit Will-Call at your event to retrieve the add-on or add-on variation; if you created more than 1 add-on or add-on variation for your event, repeat for any others that are "Will Call" only. With “Standard Shipping” selected (select organisations only), the add-on or add-on variation is delivered directly as a PDF/mobile reference.

TIP: You may want to eblink{increase the registration time limit=>https://www.eventbrite.com.au/support/articleredirect?anum=3257} if you offer a lot of add-ons. However, we recommend keeping it under 8 minutes so pending orders don’t delay sellout.

NOTE: For Eventbrite Music users, the delivery method will always default to "eTicket" using eblink{Add Attendees=>https://www.eventbrite.com.au/support/articleredirect?anum=3223} or eblink{Eventbrite Organiser=>https://www.eventbrite.com.au/support/articleredirect?anum=27442} to send add-on or add-on variation references to attendees, even if the only delivery method on your add-on or add-on variation is set to Will Call. For orders that you need to send as Will Call only, we recommend creating the order via Add Attendees or Eventbrite Organiser and printing them right away to put in your will call bin. Please note that the attendee will receive a PDF ticket if confirmations are enabled. We are actively working to improve this experience.

5. Optional: Enter your add-on information and add variations (ADD-ON TYPE WITH VARIATIONS).

Enter your add-on variation information, including: Name, Quantity, Price.
Enter your add-on variation information, including: Name, Quantity, Price.

After you select “This add-on has multiple prices or varieties,” enter add-on variation information for the following fields: • Name - Enter a name for this group of add-ons. The name appears on your event listing, in your sales reports, and on the PDF/mobile add-on reference attached to an attendee's order confirmation email. • Quantity - Set the total number available for this group of add-ons. You can change this number at any time, even after publishing your event and selling add-ons. • + Add Variation - Enter the different types (of the add-on) available for purchase, along with the "Variation Name" and "Price" (options can be free or paid). When you enter the price, the “Include fees in add-on price” option will appear. When not selected, the attendee pays the fee(s) on top of the add-on price. When selected, the attendee pays just the price of the add-on and the fee(s) are deducted from the price you set. With this option, the event creator receives the price of each add-on minus the fees. • Send attendees a scannable ticket for this add-on - Select to include a separate PDF/mobile add-on reference with an attendee's order confirmation email. • Sales Start - When attendees can start purchasing the add-on variation. By default, your add-on variation sales start immediately after you publish your event. • Sales End - When attendees can no longer purchase the add-on variation. By default, your add-on variation sales end an hour before your event ends. • Description - Include a short summary of what attendees will receive with the add-on or add-on variation (2,500 characters or less). The description will automatically appear as smaller text below the name of your add-on or add-on variation. If entered, you can’t disable this description text from displaying for attendees. • Add Image (not pictured) - Replaces the default image for the add-on variation. Accommodates JPEG and PNG file types no larger than 10MB. • Visibility - From the dropdown, choose if the add-on or add-on variation will be “Visible” to the public, “Hidden” from the public, “Hidden when unavailable,” or set a “Custom Schedule.” If you choose “Custom Schedule,” two more fields will appear: “Hide Until” and “Hide After.” Here, you can set a specific time window when the add-on or add-on variation will be visible to the public. • Add-On Per Order - Set the minimum and maximum number of the add-on or add-on variation an attendee can purchase in a single order. • Sales Channel - Where will your add-on(s) or add-on variation(s) be on sale? Select if this ticket type will be available for sale everywhere (in the event listing, Eventbrite attendee app, and the Eventbrite Organiser App), Online only (in the event listing and Eventbrite attendee app), or At the door only (in the Eventbrite Organiser App only). • Delivery Method (limited availability) - eblink{Eventbrite Music=>https://www.eventbrite.com.au/l/music target=_blank} users can set a "Delivery Method" for the add-on or add-on variation. With “eTicket” selected, the add-on or add-on variation is delivered directly as a PDF/mobile reference. With "Will Call" selected, attendees should visit Will-Call at your event to retrieve the add-on or add-on variation; if you created more than 1 add-on or add-on variation for your event, repeat for any others that are "Will Call" only. With “Standard Shipping” selected (select organisations only), the add-on or add-on variation is delivered directly as a PDF/mobile reference. To add more options, just select the "Add another option" button.

TIP: You may want to eblink{increase the registration time limit=>https://www.eventbrite.com.au/support/articleredirect?anum=3257} if you offer a lot of add-ons. However, we recommend keeping it under 8 minutes so pending orders don’t delay sellout.

NOTE: For Eventbrite Music users, the delivery method will always default to "eTicket" using eblink{Add Attendees=>https://www.eventbrite.com.au/support/articleredirect?anum=3223} or eblink{Eventbrite Organiser=>https://www.eventbrite.com.au/support/articleredirect?anum=27442} to send add-on or add-on variation references to attendees, even if the only delivery method on your add-on or add-on variation is set to Will Call. For orders that you need to send as Will Call only, we recommend creating the order via Add Attendees or Eventbrite Organiser and printing them right away to put in your will call bin. Please note that the attendee will receive a PDF ticket if confirmations are enabled. We are actively working to improve this experience.

6. Save your changes.

Click Save to save your changes.
Click Save to save your changes.

When you’re finished creating your add-on or add-on variation, click “Save” underneath the “Sales Channel” (or “Delivery Method”) field. If you need to create more add-ons or add-on variations, repeat eblink{Steps 2-5=>https://www.eventbrite.com.au/support/articles/en_US/Multi_Group_How_To/How-to-create-an-event-using-our-new-event-creation-experience?lg=en_AU#2-2} or click "Copy" in the three-dot overflow menu to the right of your add-on. The ability to copy tickets and donations is not available for classic event creation, Eventbrite Organiser (iOS and Android), events with Group Registration enabled, and reserved seating events.

PRO TIP: Eventbrite Professional, Eventbrite Premium, and eblink{Eventbrite Music=>https://www.eventbrite.com.au/l/music target=_blank} users can copy tickets, donations, and add-ons (or add-on variations) within the same event. Make sure to review all settings for any copies — specific settings for the event like discount codes, order confirmations, canned and custom questions, registration transfers, and additional terms should all be reviewed.

7. Set delivery expectations for add-ons with attendees.

Go to “Order Confirmation” (under Order Options) to customise the confirmation webpage and email for your event.
Go to “Order Confirmation” (under Order Options) to customise the confirmation webpage and email for your event.

Make sure to clearly communicate how attendee should expect to receive their add-on or add-on variation by eblink{customizing the order confirmation email=>https://www.eventbrite.com.au/support/articleredirect?anum=3281} and/or eblink{sending follow-up email communications=>https://www.eventbrite.com.au/support/articleredirect?anum=3327}.

NOTE: Eventbrite doesn't handle order fulfillment, so we recommend eblink{collecting your attendees' mailing addresses=>https://www.eventbrite.com.au/support/articleredirect?anum=3262} if you plan to ship add-ons.

8. Preview your event.

The “Preview” option appears in the header (towards the top-right of your page). Click Preview to see your event listing. Attendees can add add-ons to their order on your event listing when registering for a ticket.
The “Preview” option appears in the header (towards the top-right of your page). Click Preview to see your event listing. Attendees can add add-ons to their order on your event listing when registering for a ticket.

Click “Preview” in the top-right corner of your screen. A new window will open with a preview of your event listing, including the registration flow where attendees can include add-ons in their order. As attendees register, they'll see your add-ons on the registration page and choose a quantity — similar to selecting tickets for registration. Also, an updated total shows at the top of the screen under “Order Summary” before the attendee completes registration.

9. Optional: Edit an add-on or add-on variation.

You can edit an add-on or add-on variation by clicking “Edit” in the three-dot overflow menu to the right of your add-on.
You can edit an add-on or add-on variation by clicking “Edit” in the three-dot overflow menu to the right of your add-on.

If you’re already on the Manage page, click Tickets in the manage event menu and choose “Add-Ons”. If you’re starting from a different location, go to eblink{Manage Events=>https://www.eventbrite.com.au/myevents target=_blank}, choose the event with the add-on or add-on variation you want to edit, select “Tickets” from the manage event menu, and choose “Add-Ons”. Then click the three-dot overflow menu to the right of your add-on, and select “Edit”.

10. View order information for add-ons in the Merchandise Summary report.

Use the “Merchandise Summary” report to view add-on sales for your event (including the selected delivery method if your event qualifies to offer).
Use the “Merchandise Summary” report to view add-on sales for your event (including the selected delivery method if your event qualifies to offer).

From the Manage page, select "Analyze" and then select “Event Reports”. On the Event Reports page, choose “View All Reports” and then select the “Merchandise Summary” report. You can also export the report to an "Excel" or "CSV" file.

NOTE: Eventbrite Music users should update the report to show "Delivery Method" (under "> Show Columns"). This shows the selected delivery method for the attendee order and add-on.

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